SEO
You work directly with the person doing the work, not a junior reading off a script. Straight answers on what will actually grow your business, plain reporting you will read. A Singapore team built for how search works now, including AI Overviews and ChatGPT.
The problem
Ask any Singapore business owner who's hired an SEO agency before, and you'll hear a version of the same story. Big promises up front. A flurry of activity in month one. Then a slow fade into monthly reports full of charts nobody asked for, and a phone that still isn't ringing.
We've inherited dozens of these accounts. The pattern is almost always the same. The agency ran a template. They published thin blog posts on a schedule, built a few low-quality links, and reported on "impressions" because impressions are easy to grow and impossible to bank.
Here's the uncomfortable truth: most SEO fails because it's optimised for looking busy, not for making money. Rankings that don't match what buyers actually search. Traffic that never converts. Backlinks that Google quietly ignores. None of it ties back to revenue, so when budget gets tight, SEO is the first thing cut. Fair enough.
We built Outrankco to be the opposite of that. Every keyword we chase has a reason. Every report shows the number that pays your bills, not the one that pads ours. If something isn't working, we'll tell you before you have to ask.
The framework
Good SEO isn't one trick. It's four disciplines working together, and most agencies are decent at one and weak at the rest. Here's how we think about the work.
Pillar 1
This is the foundation. We map every target keyword to a specific page, then make that page the best answer on the internet for that search. Titles, meta descriptions, headings, body copy, internal links. When Novena Pain came to us, this layer alone pushed five extra keywords onto page 1 without touching anything else.
Pillar 2
Links still matter, but only the right ones. We earn editorial links and citations from sources Google actually trusts, and we steer clear of the link farms and private blog networks that get sites penalised. It's slow and unglamorous, but it holds up. For a brand-new domain like Nam Wah Pai, this is what builds the trust signals a young site doesn't have yet.
Pillar 3
If Google can't crawl, render, and understand your site, none of the rest counts. We fix crawl gaps, sort out Core Web Vitals, clean up schema markup, and kill the orphan pages and indexing errors that quietly bleed rankings. We've done this on WordPress, on Shopify, and on Somfy's custom in-house CMS that came with none of the usual tools.
Pillar 4
Google rewards sites that own a subject, not sites that touch it once. We build content in hubs and clusters so your site reads as the authority in your space, with the E-E-A-T signals (experience, expertise, authoritativeness, trust) that both Google and AI search now lean on heavily.
What you get
Seven deliverables, grouped three ways. No mystery boxes.
Strategy
You get a full SEO audit before any work starts, a keyword and competitor map tied to your real business goals, and quarterly strategy reviews where we reset priorities based on what the data is telling us.
Execution
You get the actual work done in-house: on-page optimisation, technical fixes, content production, and ethical link building. Singapore team, no offshore handoff.
Accountability
You get plain-English monthly reporting that leads with leads and revenue, direct access to the strategist running your account (not a junior reading from a script), and a quarterly business review where we sit down and look at what's working.
Process
Four phases. Same process whether you're a single clinic or a multinational.
01 — Discovery
We audit your site, your competitors, and your current rankings. We find out where you're losing and why.
02 — Planning
We build a keyword-to-page map and a prioritised roadmap. You see exactly what we'll do and in what order.
03 — Execution
We do the work: on-page, technical, content, links. You get a monthly report showing progress against the plan.
04 — Monitoring
We track rankings weekly and conversions monthly, then adjust. SEO isn't set-and-forget, and Google's algorithm changes constantly. So do we.
AI search
Search isn't just ten blue links anymore. A growing share of Singapore searches now get answered by AI Overviews at the top of Google, or never touch Google at all because someone asked ChatGPT or Perplexity instead.
That changes the job. To get cited by an AI answer, your content has to be structured so a machine can lift a clean, factual passage out of it and trust the source. Most agencies haven't caught up. We have.
We optimise for it directly: answer-first content that AI engines can quote, schema markup that tells machines exactly what your pages mean, and the E-E-A-T signals that decide whether an AI treats you as a credible source or skips you. The same work that earns an AI citation tends to earn better traditional rankings too. You're not choosing between the two.
This is one of the clearest gaps between us and the bigger agencies still optimising like it's 2019. If you want SEO that survives the shift to AI search, this is where it starts.
Proof
Real results across very different industries, with numbers pulled straight from their accounts. No rounding up, no cherry-picked vanity stats.
Health — pain management clinic
Inherited a plateaued account mid-campaign. Grew page-1 rankings from 29 to 34 of 42 target keywords with zero existing rankings lost in the handover. Now ~15 qualified consultations a month from organic search.
Read case →Education — training provider
Read the SERP backwards, rebuilt landing pages with FAQ blocks and comparison tables, and reorganised into a hub-and-spoke structure. The primary keyword moved from page 3 to #1, 19 of 20 keywords reached page 1, and new users rose 527%.
Read case →Health & wellness — new domain
Built from zero — no rankings, no traffic, no backlink history. Handled architecture, on-page, and local SEO. Now 26 of 30 keywords rank top 3, ~90% sit on page 1, and the site brings in roughly 34 qualified leads a month.
Read case →Beauty — international SEO
A Japan-hosted beauty brand ranking in Singapore against the wrong geographic signals. Geo-targeted the SG subdirectory, implemented hreflang, and localised content. Sessions grew 773 → 1,523 (97%), with 19 of 24 keywords on page 1 (14 in the top 3) — no domain migration.
Read case →Home automation — enterprise SEO
A French multinational on a custom, proprietary CMS with none of the standard tools. Audited the platform, mapped 29 keywords, and implemented schema and canonicals by hand. 38% of organic visitors completed a tracked goal (enquiries and quote requests), with 18 of 29 keywords on page 1, inside 3 months.
Read case →Printing — Singapore SME
A printing business in a traditional, referral-driven trade. Opened a second demand channel with SEO and Google Ads since 2023: organic traffic up 161%, Google Ads enquiries at $13.52 per lead, and first-time buyers converting into repeat customers.
Read case →Industrial B2B — gas & marine
A specialist with 30+ years in gas and marine, previously reliant on tradeshows and direct sales. Built organic search from zero: traffic up 252% (1,473 to 5,190 sessions), 48 of 60 buyer-intent keywords on page 1, and 30 in the top 3.
Read case →Sectors
SEO isn't one-size-fits-all. A pain clinic and an international cosmetics brand need completely different playbooks. We've built ours across these sectors.
Clinics, wellness, allied health. Strict on what we can claim, sharp on local intent and qualified consultations. (Novena Pain, Nam Wah Pai.)
Local and international, including cross-border SEO for brands entering the Singapore market. (OEM Cosmetic.)
Course providers and academies, where the buyer compares hard before committing. (SEB Academy.)
Longer sales cycles, smaller keyword volumes, higher intent. Quality of lead beats quantity every time.
Multinationals, custom platforms, and the kind of internal sign-off that needs reporting your CMO can actually use. (Somfy Singapore.)
If your sector isn't listed, ask us anyway. Across 100+ clients we've seen most of them.
Pricing
Here is the honest answer most agencies dodge, because dodging it is easier than scoping your site properly.
We don't publish a price list. Not because we're hiding anything, but because a fixed package is the wrong answer to a question that depends entirely on your situation. The honest price of SEO depends on how competitive your keywords are, the state of your current site, how fast you want to move, and how much we'd need to fix before any growth is even possible.
A clinic in a quiet niche and an ecommerce brand fighting national competitors need completely different amounts of work. Charge them the same and one of them is overpaying while the other gets a watered-down service. The cookie-cutter "Bronze / Silver / Gold" packages you see elsewhere exist to make the agency's life easy, not to get you the best result.
So here's how we do it instead. Your free Growth Gap Analysis gives us the real picture: where you stand, what your competitors are doing, and what the gap is costing you. From there we scope a plan with a clear deliverable list and an exact monthly budget. No surprises, no padding, no contract holding you hostage if it's not working.
You'll know precisely what you're paying for before you commit a single dollar. That's the deal.
The real cost
Two questions come up in nearly every first call. Let's answer both honestly.
You can. There's always someone cheaper. The problem is what cheap SEO actually buys you: spun content, links from networks Google penalises, and a template applied to your site with no thought for your market. We've cleaned up the aftermath more times than we can count, and fixing a penalised site costs far more than doing it right the first time. We're not the cheapest, and we won't pretend to be. We're the agency you hire when you're done paying twice.
Sometimes, yes. If you're large enough to keep a full-time specialist genuinely busy and fund the tools they need, in-house can work well. For most Singapore SMEs, it doesn't add up. One generalist marketer can't be expert in technical SEO, content, link building, and AI search readiness all at once, and the tools alone run into thousands a month. With us you get a whole team's worth of specialists for less than one senior hire, plus the pattern recognition that comes from running 100+ campaigns. Honest version: if in-house is genuinely the better fit for you, we'll say so on the audit call. We'd rather lose the sale than sell you the wrong thing.
Why us
The deliverables above are table stakes. What actually keeps clients with us is how we work, and it's where we part ways with most SEO agencies in Singapore.
Access
You talk to the person running your campaign. No junior account manager wall, no game of telephone.
Team
Everything is done in-house here. Nothing gets quietly shipped offshore to whoever's cheapest this month.
Reporting
Plain English, leading with the numbers that matter to your business. If a month was soft, we'll tell you why and what we're changing.
Method
No shortcuts that get sites penalised. We play the long game because it's the only one that holds up.
Testing
We run our own experiments to see what's actually working in Singapore SERPs right now, instead of repeating advice from a 2019 blog post.
Market
We understand the Singapore market, the competitors, and how local buyers actually search. That's not something an overseas agency can fake.
Experience
Outrankco has run since 2016, and our founder and the senior team spent more than a decade doing SEO in Singapore, much of it inside other agencies before this one. When you call, you get the person who has seen your problem a hundred times, not someone learning on your account.
FAQs
There's no single price, because the honest cost depends on how competitive your keywords are, the current state of your site, and how fast you want to grow. We don't sell fixed packages because they tend to overcharge simple cases and underserve hard ones. Your free Growth Gap Analysis gives you an exact scope and monthly budget before you commit anything.
Most clients see meaningful movement in 3 to 6 months, with stronger results building from 6 to 12 months as authority compounds. Faster on low-competition keywords, slower on national or international terms. Somfy hit a 38% goal-completion rate from organic visitors (enquiries and quote requests) in 3 months; a brand-new site like Nam Wah Pai took over a year to dominate its keywords. Anyone promising page 1 in a few weeks is either lying or about to get you penalised.
No, and you should walk away from anyone who does. Nobody controls Google's algorithm, so a ranking guarantee is a promise the agency can't keep, and Google's own guidelines warn against it. What we guarantee is honest work, transparent reporting, and a clear plan. Our results speak for themselves, but we'll never sell you a number we can't control.
Local SEO targets "near me" and Singapore-specific searches and leans heavily on Google Business Profile and citations, ideal for clinics and service businesses. Enterprise SEO handles large or complex sites, custom platforms, and multi-stakeholder sign-off. Ecommerce SEO focuses on product and category pages, structured data, and catalogue scale. B2B SEO targets lower-volume, higher-intent keywords where lead quality beats traffic volume. We run all four, and we'll tell you which fits on the audit call.
Ask for real case studies with real numbers, not vague claims. Check whether you'll talk to the actual strategist or a junior. Confirm the work is done in-house, not offshored. Make sure they explain their methods in plain English and refuse to use blackhat shortcuts. And be wary of anyone guaranteeing page 1 or quoting a fixed price before they've seen your site. A good agency audits first.
The Productivity Solutions Grant and SMEs Go Digital programme support specific pre-approved digital solutions, and eligibility changes over time, so always check the current list on the official GoBusiness and IMDA portals. SEO services as a standalone are not always covered, but related digital marketing solutions sometimes are. We're happy to talk through what currently qualifies for your situation on the audit call so you can make the most of any support you're entitled to.
For most Singapore SMEs, an agency makes more financial sense. A single in-house hire can't cover technical SEO, content, link building, and AI search readiness at expert level, and the tools alone run into thousands a month. With an agency you get a full team of specialists for less than one senior salary. If you're large enough to keep a full-time specialist genuinely busy, in-house can work, and we'll tell you honestly if that's your situation.
It's a 20-minute walkthrough of your top 3 growth gaps: your current rankings, your site's technical health, your backlink profile, and where your top competitors are beating you — plus what those gaps are costing you. We'll also show you whether ChatGPT, Gemini and Google's AI Overviews recommend you or your competitors. Most businesses have never seen this data. No obligation and no auto-billing afterwards. Fixing the gaps is what we do.
No, but they're changing it. A growing share of searches now get answered by AI Overviews, ChatGPT, and Perplexity instead of traditional results. The work that earns an AI citation, answer-first content, clean schema, and strong E-E-A-T signals, also tends to lift your traditional rankings. We optimise for both, which most agencies still aren't doing.
Yes, but the rules have evolved. The basics that never worked (keyword stuffing, spammy links) still don't. What does work is genuinely useful content, technical soundness, real authority, and now readiness for AI search. We test what's actually moving the needle in Singapore SERPs rather than repeating outdated advice.
No. Everything is done by our in-house Singapore team. When you ask a question, the person answering is the person doing the work. That's how we keep quality consistent and reporting honest.
Strictly whitehat. Blackhat tactics can produce a short-term spike and then a penalty that tanks your site for months. We've cleaned up enough of that mess to know it's never worth it. Everything we do follows Google's guidelines.
Very. Monthly reports in plain English, leading with leads and conversions, not vanity metrics. You also get direct access to your strategist and a quarterly business review. If a month underperforms, we'll tell you why and what we're adjusting, rather than burying it in a chart.
We earn your business every month with results, not with a contract that traps you. If it's not working and we can't fix it, you're free to go. That keeps the pressure where it should be, on us.
More than 100, across health, beauty, education, B2B, and enterprise. That range matters: when Google shifts, we see the effect across many accounts at once and adapt faster than an agency watching a handful of sites.
You're in good company; most of our clients have. We inherited Novena Pain mid-campaign and grew it without losing a single existing ranking. Start with the free Growth Gap Analysis. It costs you nothing and it'll show you, in plain terms, whether your last agency was helping or just billing.
Get started
No obligations. No auto-billing. No upsell theatre. We'll show you exactly what's holding your site back and what it would take to fix it, then you decide.
