You work directly with the person doing the work, not a junior reading off a script. Our Singapore team handles the whole of search engine optimization (SEO) for you: the technical fixes, the pages that have to rank, the content and the links. Plain reporting you will actually read, on the numbers that pay your bills.
The problem
Ask any Singapore business owner who's hired an SEO agency before, and you'll hear a version of the same story. Big promises up front. A flurry of activity in month one. Then a slow fade into monthly reports full of charts nobody asked for, and a phone that still isn't ringing.
We've inherited dozens of these accounts. The pattern is almost always the same. The agency ran a template. They published thin blog posts on a schedule, built a few low-quality links, and reported on "impressions" because impressions are easy to grow and impossible to bank.
We built Outrankco to be the opposite of that. Every keyword we chase has a reason. Every report shows the number that pays your bills, not the one that pads ours. If something isn't working, we'll tell you before you have to ask.
Plain English
An SEO agency is the team you hire to get your business found on Google without paying for every click. (If you want the paid side of the same results page, that's Google Ads.) Search engine optimization is the work behind it: making your site easy for Google to crawl and understand, building pages that answer what your buyers actually search for, earning links and mentions from sources Google trusts, and giving your business enough credibility in its category that Google and the AI answers built on top of it treat you as a real option.
SEO agency, SEO company, SEO firm, SEO consultant: in Singapore the labels get used for the same thing, and none of them are regulated, so the word on a website tells you very little. What you're actually choosing between is an arrangement. Either a team runs the work for you every month, or an adviser hands your own team the plan and your team carries it out.
Outrankco works as a full-service SEO agency in Singapore, and takes consulting engagements on request. Either way you deal with the strategist doing the thinking. What follows is exactly what our SEO services cover, how we run them, and what it costs to find out where you stand.
The framework
Good SEO isn't one trick. It's four disciplines working together, and the technical one is where most of the damage hides. Here's how we run each of them.
Pillar 1
This is the foundation. We map every target keyword to a specific page, then make that page the best answer on the internet for that search. Titles, meta descriptions, headings, body copy, internal links. When Novena Pain came to us, this layer alone pushed five extra keywords onto page 1 without touching anything else.
Pillar 2
Links still matter, but only the right ones. We earn editorial links and citations from sources Google actually trusts, and we steer clear of the link farms and private blog networks that get sites penalised. It's slow and unglamorous, but it holds up. For a brand-new domain like Nam Wah Pai, this is what builds the trust signals a young site doesn't have yet.
Pillar 3
If Google can't crawl, render, and understand your site, none of the rest counts. We fix crawl gaps, sort out Core Web Vitals, clean up schema markup, and kill the orphan pages and indexing errors that quietly bleed rankings. We've done this on WordPress, on Shopify, and on Somfy's custom in-house CMS that came with none of the usual tools.
Pillar 4
Google rewards sites that own a subject, not sites that touch it once. We build content in hubs and clusters so your site reads as the authority in your space, with the E-E-A-T signals (experience, expertise, authoritativeness, trust) that both Google and AI search now lean on heavily.
What you get
Seven deliverables, grouped three ways. No mystery boxes.
Strategy
You get a full SEO audit before any work starts, a keyword and competitor map tied to your real business goals, and quarterly strategy reviews where we reset priorities based on what the data is telling us.
Execution
You get the actual work done in-house: on-page optimization, technical fixes, content production, and ethical link building. Singapore team, no offshore handoff.
Accountability
You get plain-English monthly reporting that leads with leads and revenue, direct access to the strategist running your account (not a junior reading from a script), and a quarterly business review where we sit down and look at what's working.
Process
Four phases. Same process whether you're a single clinic or a multinational.
01 — Discovery
We audit your site, your competitors, and your current rankings. We find out where you're losing and why.
02 — Planning
We build a keyword-to-page map and a prioritised roadmap. You see exactly what we'll do and in what order.
03 — Execution
We do the work: on-page, technical, content, links. You get a monthly report showing progress against the plan.
04 — Monitoring
We track rankings weekly and conversions monthly, then adjust. SEO isn't set-and-forget, and Google's algorithm changes constantly. So do we.
The shift
A growing share of Singapore searches now get answered above the results, and some never reach Google at all because the buyer asked a chatbot instead. That does not retire any of the four pillars. It raises the bar on two of them: your pages have to be structured so a machine can lift a clean, factual passage out of them, and your business has to carry enough verifiable credibility that a machine treats the passage as worth quoting. Answer-first writing, clean schema markup, and real E-E-A-T signals are what that comes down to.
We build that into every SEO campaign we run, because the same work tends to lift traditional rankings too. If it's the main reason you're here, the deep version has its own page: AI SEO in Singapore.
Proof
Real results across very different industries, with numbers pulled straight from their accounts. No rounding up, no cherry-picked vanity stats.
Health — pain management clinic
Inherited a plateaued account mid-campaign. Grew page-1 rankings from 29 to 34 of 42 target keywords with zero existing rankings lost in the handover. Now ~15 qualified consultations a month from organic search.
Read case →Education — training provider
Read the SERP backwards, rebuilt landing pages with FAQ blocks and comparison tables, and reorganised into a hub-and-spoke structure. The primary keyword moved from page 3 to #1, 19 of 20 keywords reached page 1, and new users rose 527%.
Read case →Health & wellness — new domain
Built from zero — no rankings, no traffic, no backlink history. Handled architecture, on-page, and local SEO. Now 26 of 30 keywords rank top 3, ~90% sit on page 1, and the site brings in roughly 34 qualified leads a month.
Read case →Beauty — international SEO
A Japan-hosted beauty brand ranking in Singapore against the wrong geographic signals. Geo-targeted the SG subdirectory, implemented hreflang, and localised content. Sessions grew 773 → 1,523 (97%), with 19 of 24 keywords on page 1 (14 in the top 3) — no domain migration.
Read case →Home automation — enterprise SEO
A French multinational on a custom, proprietary CMS with none of the standard tools. Audited the platform, mapped 29 keywords, and implemented schema and canonicals by hand. 38% of organic visitors completed a tracked goal (enquiries and quote requests), with 18 of 29 keywords on page 1, inside 3 months.
Read case →Printing — Singapore SME
A printing business in a traditional, referral-driven trade. Opened a second demand channel with SEO and Google Ads since 2023: organic traffic up 161%, Google Ads enquiries at $13.52 per lead, and first-time buyers converting into repeat customers.
Read case →Industrial B2B — gas & marine
A specialist with 30+ years in gas and marine, previously reliant on tradeshows and direct sales. Built organic search from zero: traffic up 252% (1,473 to 5,190 sessions), 48 of 60 buyer-intent keywords on page 1, and 30 in the top 3.
Read case →Bringing a brand into the Singapore market, like OEM Cosmetic? See how we work as an international SEO agency.
Want results like these? Start with a consultation →Sectors
SEO isn't one-size-fits-all. We've built our playbooks across these sectors.
Clinics, wellness, allied health. Strict on what we can claim, sharp on local intent and qualified consultations. (Novena Pain, Nam Wah Pai.)
Local and international, including cross-border SEO for brands entering the Singapore market. (OEM Cosmetic.)
Course providers and academies, where the buyer compares hard before committing. (SEB Academy.)
Longer sales cycles, smaller keyword volumes, higher intent. Quality of lead beats quantity every time.
Multinationals, custom platforms, and the kind of internal sign-off that needs reporting your CMO can actually use. (Somfy Singapore.)
If your sector isn't listed, ask us anyway. Across 150+ clients we've seen most of them.
Pricing
Here is the honest answer most agencies dodge, because dodging it is easier than scoping your site properly.
We don't publish a price list. Not because we're hiding anything, but because a fixed package is the wrong answer to a question that depends entirely on your situation. The honest price of SEO depends on how competitive your keywords are, the state of your current site, how fast you want to move, and how much we'd need to fix before any growth is even possible. If you want the market ranges first, here's our honest breakdown of what an SEO agency costs in Singapore.
A clinic in a quiet niche and an ecommerce brand fighting national competitors need completely different amounts of work. Charge them the same and one of them is overpaying while the other gets a watered-down service. The cookie-cutter "Bronze / Silver / Gold" packages you see elsewhere exist to make the agency's life easy, not to get you the best result.
So here's how we do it instead. Your free consultation gives us the real picture: your top 3 growth gaps and what they're costing you. From there we scope a plan with a clear deliverable list and an exact monthly budget, with a minimum contract of 12 months. No surprises, no padding.
You'll know precisely what you're paying for before you commit a single dollar. That's the deal.
The real cost
Two questions come up in nearly every first call. Let's answer both honestly.
You can. There's always someone cheaper. The problem is what cheap SEO actually buys you: spun content, links from networks Google penalises, and a template applied to your site with no thought for your market. We've cleaned up the aftermath more times than we can count, and fixing a penalised site costs far more than doing it right the first time. We're not the cheapest, and we won't pretend to be. We're the agency you hire when you're done paying twice.
Sometimes, yes. If you're large enough to keep a full-time specialist genuinely busy and fund the tools they need, in-house can work well. For most Singapore SMEs, it doesn't add up. One generalist marketer can't be expert in technical SEO, content, link building, and AI search readiness all at once, and the tools alone run into thousands a month. With us you get a whole team's worth of specialists for less than one senior hire, plus the pattern recognition that comes from running 150+ campaigns. Honest version: if in-house is genuinely the better fit for you, we'll say so during the consultation. We'd rather lose the sale than sell you the wrong thing.
Consulting
Outrankco offers SEO consulting on request, for SMEs and larger companies that want advice without handing over the whole job. We don't sell it as a package. Each engagement is shaped around the kind of help you need, for example:
You talk directly to the strategist advising you, with no account manager in between.
Why us
The deliverables above are table stakes. Every SEO company in Singapore will list something similar. What actually keeps clients with us is how we work, and it's where we part ways with most SEO agencies in Singapore.
Access
You talk to the person running your campaign. No junior account manager wall, no game of telephone.
Team
Everything is done in-house here. Nothing gets quietly shipped offshore to whoever's cheapest this month.
Reporting
Plain English, leading with the numbers that matter to your business. If a month was soft, we'll tell you why and what we're changing.
Method
No shortcuts that get sites penalised. We play the long game because it's the only one that holds up.
Testing
We run our own experiments to see what's actually working in Singapore SERPs right now, instead of repeating advice from a 2019 blog post.
Market
We understand the Singapore market, the competitors, and how local buyers actually search. That's not something an overseas agency can fake.
Experience
Outrankco has run since 2016, and our founder and the senior team spent more than a decade doing SEO in Singapore, much of it inside other agencies before this one. When you call, you get the person who has seen your problem a hundred times, not someone learning on your account.
FAQs
In Singapore the three labels are used for the same thing most of the time, and none of them are regulated, so the word on a website tells you very little on its own. What actually differs is the arrangement. An SEO agency or SEO company runs the work for you every month: technical fixes, the pages, the content and the links. An SEO consultant reviews your situation and hands over a plan, usually for your own team to carry out. A freelance SEO is usually one person covering a slice of the job. "SEO firm" is the same thing again, just a more formal word. Outrankco runs as a full-service SEO agency in Singapore and takes consulting engagements on request, and in both cases you deal directly with the strategist doing the thinking.
Ask for real case studies with real numbers, not vague claims. Check whether you'll talk to the actual strategist or a junior. Confirm the work is done in-house, not offshored. Make sure they explain their methods in plain English and refuse to use blackhat shortcuts. And be wary of anyone guaranteeing page 1 or quoting a fixed price before they've seen your site. A good agency audits first.
There's no single price, because the honest cost depends on how competitive your keywords are, the current state of your site, and how fast you want to grow. We work to your requirement and what your budget allows, which is why we don't sell standard packages: every campaign is built around your business. Your free consultation gives you an exact scope and monthly budget before you commit anything.
The minimum contract is 12 months. SEO is a long-term strategy, and how quickly results show depends on your industry and how competitive your keywords are. The first months build the foundation the later months compound on. You get a plain-English report every month, so you can see what the work is doing along the way.
Most clients see meaningful movement in 3 to 6 months, with stronger results building from 6 to 12 months as authority compounds. Faster on low-competition keywords, slower on national or international terms. Somfy hit a 38% goal-completion rate from organic visitors (enquiries and quote requests) in 3 months; a brand-new site like Nam Wah Pai needed over a year of foundation, content and local SEO work to build its rankings. Anyone promising page 1 in a few weeks is either lying or about to get you penalised.
No, and you should walk away from anyone who does. Nobody controls Google's algorithm, so a ranking guarantee is a promise the agency can't keep, and Google's own guidelines warn against it. What we guarantee is honest work, transparent reporting, and a clear plan. Our results speak for themselves, but we'll never sell you a number we can't control.
It's a 20-minute walkthrough of your top 3 growth gaps and what they're costing you. No obligation and no auto-billing afterwards. Fixing the gaps is what we do.
Local SEO targets "near me" and Singapore-specific searches and leans heavily on Google Business Profile and citations, ideal for clinics and service businesses. Enterprise SEO handles large or complex sites, custom platforms, and multi-stakeholder sign-off. B2B SEO targets lower-volume, higher-intent keywords where lead quality beats traffic volume. We run all three, and we'll tell you which fits in your consultation.
An SEO consultant works out why your site isn't getting found on Google and what to change first. That usually means reviewing your rankings, technical health, backlinks and competitors, then recommending fixes in priority order. At Outrankco, you get that advice directly from a strategist, and your team or ours can carry it out.
SEO consulting at Outrankco is on request, with no fixed package. We scope it to the help you need, such as an audit and plan, guidance for your in-house team, or a second opinion on current work. You deal directly with a strategist. Full-service SEO is the other option, where our Singapore team does the hands-on work each month.
For most Singapore SMEs, an agency makes more financial sense: one in-house hire can't cover technical SEO, content, link building and AI search readiness at expert level, and the tools alone run into thousands a month. If you're large enough to keep a full-time specialist genuinely busy, in-house can work, and we'll say so during your consultation.
More than 150, across health, beauty, education, B2B, and enterprise. That range matters: when Google shifts, we see the effect across many accounts at once and adapt faster than an agency watching a handful of sites.
No. Everything is done by our in-house Singapore team. When you ask a question, the person answering is the person doing the work. That's how we keep quality consistent and reporting honest.
Very. Monthly reports in plain English, leading with leads and conversions, not vanity metrics. You also get direct access to your strategist and a quarterly business review. If a month underperforms, we'll tell you why and what we're adjusting, rather than burying it in a chart.
Strictly whitehat. Blackhat tactics can produce a short-term spike and then a penalty that tanks your site for months. We've cleaned up enough of that mess to know it's never worth it. Everything we do follows Google's guidelines.
From 30 September 2026, Enterprise Singapore's EDGE Grant replaces the Productivity Solutions Grant (PSG). SMEs are eligible for up to 50% business grant support for the adoption of DM Outrankco Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme. That solution covers our SEO and SEM packages. Support levels and eligibility differ by activity, so check the current details on Enterprise Singapore's EDGE Grant page, and our guide to how the EDGE Grant works. We're happy to talk through what qualifies for your situation during the consultation, so you can make the most of any support you're entitled to.
No, but AI is changing it. A growing share of searches now get answered by AI Overviews, ChatGPT, and Perplexity instead of traditional results. The work that earns an AI citation, answer-first content, clean schema, and strong E-E-A-T signals, also tends to lift your traditional rankings. We optimize for both, which most agencies still aren't doing.
Yes, but the rules have evolved. The basics that never worked (keyword stuffing, spammy links) still don't. What does work is genuinely useful content, technical soundness, real authority, and now readiness for AI search. We test what's actually moving the needle in Singapore SERPs rather than repeating outdated advice.
You're in good company; most of our clients have. We inherited Novena Pain mid-campaign and grew it without losing a single existing ranking. Start with the free consultation. It costs you nothing, and you'll see your top 3 growth gaps in plain terms.
Get started
No obligations. No auto-billing. No upsell theatre. We'll show you exactly what's holding your site back and what it would take to fix it, then you decide.
