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Web Design Singapore

Websites built to rank and to convert.

Conversion-focused web design with SEO baked in from day one. Fast-loading, mobile-first, Singapore-based. 10 years in SEO, 150+ clients, Google Partner certified.

Founder-led since 2016 150+ Singapore brands Google Partner certified No outsourcing
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Joey Liu profile picture
Joey Liu
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Professional and responsive SEO agency. Han knows his stuff and delivers real results, not just reports. Recommended!
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SSB Group
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We have worked with Outrankco previously, and their SEO and SEM service has helped our subsidiary's websites gain more traffic while improving their keyword positions on Google. They also guided us through the PSG grant process, which made getting started a lot more affordable and straightforward. Overall, I'm pleased with their service and would definitely recommend them to anyone looking for help with their digital marketing.
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Christopher John Lacson profile picture
Christopher John Lacson
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Been in the pest control industry in Singapore for years and we never bothered with digital marketing until recently. Most of our work came from word of mouth and referrals. We decided to look into it and went with Outrankco, mainly because they're PSG pre-approved which helped offset a big chunk of our digital marketing expenses. They also introduced us to SFEC, which we didn't even know we could tap on for extra funding. About 8 months in and we're seeing real results. Enquiries have gone up and we're finally showing up on Google for the right searches. The team is patient with non-marketing people like me and doesn't push unnecessary services. Would recommend to any SME owner who hasn't explored PSG-funded digital marketing yet.
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Jessica Chua
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We engaged their service and it has been a really pleasant experience! Service has always been prompt and detailed. Han Wei has been very patient with all our questions and requests, and provided timely assistance all the time. Sincerely appreciate it. Highly recommend!
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Nozoe
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Everyone has been prompt, professional, kind, and understanding—there is truly nothing negative to say. Thank you very much, and I hope we can stay in touch and continue our cooperation.
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JOSHUA EE
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I was recommend by a friend and I never looked back since. Good service and more importantly they deliver what was promised.
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Gift Hub
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Good work! Get them to improve your traffic!
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Lai Kee Soh
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We've seen growth in our website's performance and the number of enquiries received. Their SEO service is professional and effective. Han provides clear reports and strategies that work. Our business has grown substantially since partnering with them. Highly recommend.
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Sim Chuan profile picture
Sim Chuan
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I am very pleased with the work that Han and his team have done for me. The website they built is exactly what I wanted, it meets all my needs in a professional way and stands out from other sites on the internet thanks to their creativity! I can't recommend Outrankco enough.

The problem

A beautiful website that doesn't rank is wasted money.

Most agencies design first and patch SEO in later. By then the site architecture, page structure, and load speed are locked — and they're working against you.

We design the other way around: site architecture and SEO first, visual design second. That way every page earns its rankings instead of fighting for them, and your team gets a CMS they can actually update.

Singapore-hosted, mobile-first, Core Web Vitals tuned, and built on WordPress (or your CMS of choice) with a training session for your team. The website ships ready to rank — and ready to be cited by AI search engines as well.

What you get

A site your SEO team won't have to fix.

Every Outrankco web build runs the same three-stage discipline — architecture, build, handover — no shortcuts that come back to bite you in month four.

Architecture

SEO-ready foundation

Site structure, URL hierarchy, internal linking, and schema markup planned before a single visual is designed.

  • Information architecture
  • URL + internal-link strategy
  • Schema.org markup (Service, FAQ, Article, LocalBusiness)
  • Sitemap + robots.txt + canonical structure

Design + Build

Mobile-first, fast-loading

Custom design tuned for Core Web Vitals. Images optimized, scripts deferred, CSS minified.

  • Custom design system
  • Core Web Vitals tuning
  • WCAG 2.1 AA accessibility
  • Cross-browser + cross-device tested

Handover

CMS + training

WordPress (or your CMS) configured for your team. Page templates, content blocks, and a training session so updates don't require a developer.

  • CMS setup + configuration
  • Team training session
  • 30-day post-launch support
  • Documentation handover

AI-ready by default

Built for AI search, not just Google's blue links.

Most web design agencies still design for desktop browsers and mobile. We design for ChatGPT, Perplexity, Gemini, and Google AI Overviews as well — because in 2026 they're the surfaces driving an increasing share of buyer attention.

AI engines preferentially cite content with clear passage-level structure, machine-readable trust signals, and explicit E-E-A-T markup. A site designed without those features ranks worse on AI search even if it ranks fine on traditional search.

What changes in our builds: structured-data schemas built into every template, author bio + organisation markup baked in, FAQ blocks designed for AI extraction, llms.txt protocol where appropriate, and content sections sized for AI passage-level retrieval. Same site looks and feels normal to a human visitor — but reads cleanly to an AI engine.

For Singapore businesses, this is the difference between being cited when buyers ask AI engines about your category and being skipped over for a competitor with a more LLM-friendly site.

Process

How a web build runs.

01 — Discovery

Scoping + sitemap

Understand the business, audience, and competitive landscape. Lock the sitemap and SEO architecture before design starts.

02 — Design

Wireframe + visual

Wireframes first, then visual design. Two rounds of feedback per artefact, no surprises. Custom system, not a marketplace template.

03 — Build

Develop + populate

CMS build, content population, and integration with your existing tools (forms, analytics, CRM, payment gateways).

04 — Launch

QA + handover

Cross-browser testing, performance tuning, accessibility audit, launch checklist, and a training session for your team. 30-day post-launch support.

Who we build for

Industries we've shipped sites for.

150+ engagements across competitive Singapore categories. The discipline doesn't change — only the visual language and conversion patterns do.

B2B

Professional services + SaaS

Legal, accounting, consulting, B2B SaaS. Sites built around lead capture, content depth, and authority signals. The website is the credibility check before the discovery call.

Local

Brick-and-mortar + service businesses

F&B, beauty, fitness, home services. Sites tuned for local intent — clear pricing, easy booking flows, integrated with Google Business Profile, location pages structured for local SEO.

eCommerce

WooCommerce + Shopify builds

Product catalogue, checkout flow, payment gateway, fulfillment integration. Built around margin economics and shopping ad readiness — not just transactional UX.

Enterprise

Larger sites + integrations

Multi-language, multi-region, CRM/ERP integrations, headless setups. Performance and scale tuning baked in from architecture stage.

FAQs

Web design questions, answered straight.

How long does a web build take?

Depends on scope. A focused brochure site: 2–3 weeks. A custom business site (20–30 pages, design system, integrations): 4–6 weeks. Larger sites or eCommerce builds: 8–12 weeks. The free scoping session locks the timeline before any work starts — and we don't extend without telling you why.

How much does a website cost?

It depends on scope — page count, integrations, design complexity, CMS, eCommerce vs informational, and ongoing maintenance expectations. The free scoping session ends with a fixed quote tailored to your business. No generic price tiers that turn out to be wrong by the time we scope.

What CMS do you build on?

WordPress is our default — flexible, well-supported, SEO-friendly, and your team can actually update it. We also build on Shopify (eCommerce), WooCommerce (WordPress eCommerce), and headless stacks (Next.js + Sanity / Strapi) where the use case justifies the complexity. We'll recommend the right one in the scoping session — not the one with the highest margin.

Will my site rank on Google after launch?

Better than it would on a typical build. SEO architecture is baked in — clean URL structure, internal links, schema, fast load — so the site is ranking-ready on day one. But rankings take time to compound. A new site usually needs 3–6 months of ongoing SEO work (content, link building) before it sits where you want it. We do that work too, but it's a separate engagement.

Do you offer post-launch maintenance?

30 days of post-launch support is included in every build. After that, optional maintenance retainers cover security updates, plugin/theme updates, backups, uptime monitoring, and minor content edits. Many clients also bundle SEO retainers — same team, one monthly invoice.

Can you migrate an existing site without losing SEO?

Yes. Migration playbook: URL mapping, 301 redirect plan, schema preservation, sitemap resubmission, GSC monitoring through the cutover. Rankings can move during any migration, so we don't promise zero impact. What protects them is a migration plan built before the rebuild starts. Migrating last-minute is where things break.

Do you outsource design or development?

No. Every project is designed and built by our in-house Singapore team. No marketplace developers, no whitelabel agencies in low-cost regions, no template shops. You work with the same designer + developer from kickoff through launch.

What if I want a redesign, not a rebuild?

That's our Website Revamp service. Same team, scoped to a visual + structural refresh on your existing CMS without a full rebuild. Useful when the site architecture is sound but the design is dated. We'll recommend revamp vs full rebuild in the scoping session based on what's actually broken.

Get started

Let's build a site that earns.

Free scoping session — we'll review your current site (or wishlist) and give you a fixed quote.

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