Strategy
Per-market angle development
Same announcement, different framing per market. A Singapore funding round reads differently in Jakarta vs Sydney vs London. We adapt the angle without diluting the message.
International Press Release
International press release distribution + earned coverage for Singapore brands going regional or global. Built around real placements, not wire-service syndication noise.
When you need international PR
Singapore brands expanding to Malaysia, Indonesia, Vietnam, or Western markets need brand visibility in the local press, not just home-market coverage. Local journalists, local hooks, local language.
Wire services give you "X international placements" claims that mostly mean syndication republishing your release verbatim — minimal SEO value, minimal brand impact, useless for AI engine citation. Earned local coverage in real publications in the target market is the lever that actually moves authority and demand.
We work with in-market PR partners across SEA (Malaysia, Indonesia, Thailand, Vietnam, Philippines), North Asia, Australia, and Western markets. Outrankco coordinates the strategy and message; in-market partners run the local journalist relationships. If those markets also need to find you in search, see our international SEO services.
What's included
Strategy
Same announcement, different framing per market. A Singapore funding round reads differently in Jakarta vs Sydney vs London. We adapt the angle without diluting the message.
Localisation
Native-speaker translation (no machine translation), cultural adaptation for tone and reference, market-specific quotes and data where useful.
Outreach
In-market partners with established journalist relationships. Real outreach, real pitches, real interviews. Not blast emails to a 5,000-name database.
Reporting
Placements, reach, sentiment, and SEO impact tracked per market. AI search citation impact reviewed alongside traditional metrics.
FAQs
SEA (Malaysia, Indonesia, Thailand, Vietnam, Philippines), Hong Kong, Taiwan, Australia, UK, US. Other markets handled case-by-case via partner network.
Realistic: 2–4 priority markets per campaign. Trying to cover more dilutes the local angle and stretches the budget thin. Better to do 3 markets well than 10 markets generically.
No. Real PR earns coverage; it doesn't buy it. We commit to outreach effort, target publication lists, and journalist-relationship quality — outcomes are correlated but not contractually guaranteed.
Get started
Free international PR scoping. We'll review your expansion plan, identify the right markets, and propose a placement strategy.