SEO or Search Engine Optimization plays a vital role in websites, and there are reasons why you should not stop managing it. A lot of people think that when you take a break from implementing SEO, there won’t be any effects on doing so. Let me tell you the possible issues that could happen once you stop doing SEO.
Posting Of New & Relevant Contents
There are notable negative effects that could happen on your website once you stop posting new and relevant contents. Google may treat it that your site is no longer active and is beginning to die out. Once you stop targeting new terms in a consistent manner, it results in a decrease in new keyword rankings and new traffic to your website. As soon as you stop creating new contents, the number of links that you usually get will diminish, and it will be a challenge for you to capture new audiences to add to your remarketing campaign, push notification list and email list.
You’ll miss out on the opportunity to create hub pages once you stop producing valuable contents. These are the master pages that can link to other pages on a topic and typically ranks higher and will most probably rank the best in Google.
In addition, you will not have contents that can be shared all over social media. Social media platform such as Facebook, Pinterest and Twitter are a huge advertising place for businesses which are extremely effective in generating traffic if it’s done correctly.
Without posting new and relevant contents, it will stop in encouraging visitors who want to return to your website and check for new contents. Your band searches will be reduced, which is a quality indicator to Google.
Looking Out For Technical Problems
It is hard to understand the technical process of SEO as well as the website elements if you don’t have a broad knowledge about them. Many things could go wrong no apparent reason. It’s very unusual to see a website that doesn’t have technical issues.
Here are the common issues that may happen if you don’t keep a close look at your website:
- You could block your site with robots.txt
- You could produce identical content
- You unintentionally push your development site/pages into Google index
Without proper maintenance and regular website checks, the aforementioned issues could begin to add up. To avoid this, it is highly recommended to make sure that everything is technically correct especially with the continuous development of mobile usability, page speed, AMP and more. If you disregard your SEO, you will most likely have an issue that will definitely cost you later, or your tech stack (a set of technologies utilized in building an application or website) could be so outdated and you won’t be able to compete anymore in your target market.
Refreshing a page can normally boost your traffic. However, do note that once you remove or update your page with significantly lesser content as compared to the previous one, your website ranking may drop. But if you update your page with new and relevant information, you can boost traffic to that page by about 10 to 30%.
Here are some ways on how to refresh a page:
- Adding a link to other relevant articles
- Adding a Frequently Asked Questions (FAQ) section to the page
- Updating of dates and/or facts
- Making the texts longer
- Changing of the page template
Creating New Pages
Building of the new pages can sometime be easy or difficult depending on the kind of business you are in. A good example is a real estate business that has a lower rate of funnel terms as compared to a business selling clothes.
Websites should always attempt to target new terms because once you stop in building new pages, you will lose the momentum in keyword growth. You should categorize the new terms by segment, and prioritize each segment based on your business goals and KPI’s.
Creating new pages are not just for the purpose of SEO. These pages can be use as landing pages for paid media and paid search such as pay-per-click advertising. As the website develops, it is recommended to create more landing pages targeting a specific and precise audience and keywords. This can help to improve the quality scores in Google PPC and conversions.
Monitoring Bad Links
If you stop SEO, your backlink profile could grow out of control and you may receive plenty of spammy backlinks. People will copy your website content and may unintentionally retain your links in their content. If their website contains malware or has been hacked, you will receive warning alerts in your Google Search Console as Google may identify the backlinks coming in to your website as malicious. Consistently monitor your backlink profile may also prevent competitors from applying negative SEO on your website.
Watch Out For Stolen Content
Copy a part of the content from your webpage and run it in quotation using Google search. Doing so will allow you to identify others websites that have corresponding content. Think about how it can negatively affect your site if that happens all over multiple pages. There are websites that have been fully duplicated, key pages were stolen, and key sections from a certain page have been taken.
If this happens, you need to correct it as soon as possible. There are ways on how you can do this. You can start by rewriting the content that was stolen from your website. You can refresh it by making better content. By doing so can help your site to stay more relevant and may potentially enhance your rank too. You can also ask the other sites to remove the contents that were stolen from your website. You should do your best to identify stolen contents since it can have a negative effect on your website and rankings.
It is best to continue with your SEO efforts and be on top of it all the time. It’s a huge asset that can help boost your website’s rankings and business growth at the same time. Your efforts in creating and uploading relevant content, and solving technical problems can definitely improve your website traffic and rankings in the long run.
Once you stop your SEO, you won’t see your website on the first page of search engine results pages (SERPs). Your competitors are also working hard, so don’t stop now and continue with your efforts to stay on top of the game. It can become very challenging to turn back the momentum when the website is already slipping away in the right direction. But if you are watching over everything, you will less likely experience that kind of problem. All things done online should always be scaled; as the growth of your business continues, so should the SEO.