Comparing to the basic needs of the people, SEO is likely comparable to that concept. If a business wants to be the best of their capability and make out of most of their expenses, SEO is the overall reigning tool that gives organic and desired results. SEO is not only limited to the advantage of increasing rank on the search engines, but it covers a wide range of technical aspects, internal and external attributes, and competition’s guide. However, a common misguided act of the business owners is the expectations being set too high- meaning they immediately expect generation of results, which is the complete opposite. Nowadays, SEO is becoming potent and vital in every business venture, and it’s the greatest investment.
What is SEO?
Search Engine Optimization is a general term that covers both on-page and off-page optimization, including technical and mobile SEO, which works cohesively to achieve the goals and objectives of the business. By definition, SEO refers to the practice of increasing the quantity and quality of traffic and improving the attributes of a website. In simpler words, SEO is a tool used by web developers and agencies, even freelancers, to increase the traffic and online visibility of a website for relevant searches to garner a good ranking on the search engines. It manifests the use of keywords, which is a group of words or a phrase that web navigators use to search for specific information.
Importance of SEO
SEO is the foundation tool for modern businesses, especially these days, where customers are getting smarter on their market needs and wants making it difficult to keep up with the changes and demands. It also entails the algorithmic changes of the search engines that cause most of the websites to blow out of proportion, thus jeopardizing the quality user experience. It’s important that what goes into SEO are being prioritized and managed at the same time.
SEO improves and increases the following aspect:
- Visibility and rankings
- Website traffic
- Page authority
- Domain authority
- User experience
How does SEO works?
Search engines have different algorithm updates, especially for Google. These search engines crawl and index websites to examine the content, its intent on the keywords, and domain authority on how it earns backlink. It’s highly significant to look into the changes of the search engines, so as a website owner, it would be easy to anticipate whatever it may be.
What is SEO now in 2021?
With the menace of COVID-19, it’s getting difficult, especially with the trends and new optimized attributes becoming a necessity in the pursuit of the demands of the people. For small businesses, integrating these new features would be difficult to make in order to satisfy the customers. New trends such as voice and mobile search, semantic search and clear intent keywords, SERP marketing, and content diversification, and so much more. However, even it’s expensive, it’s still a must to optimize the website to these things as it improves the user experience to the next level of quality.
Essential Factors in SEO
There are three essential factors in SEO- on-page, off-page, and technical SEO. Each factor plays a significant role in a website to achieve quality search and experience.
- On-Page SEO
On-page SEO refers to the practice of optimizing the internal or on-site elements and attributes of a website. It has a direct impact on the website- meaning it can immediately affect the ranking and online presence of a business. Includes HTML attributes such as title tags, meta descriptions, and URLs. It also happens to be the webpage content such as text, audio, videos, and other visual presentations found inside. The elements and attributes of on-page SEO are highly visible in the eyes of search engines and the widely used aspect of the users. On-page SEO, if well managed and executed by website owners, it has the ability to increase the website traffic, improve search engine ranking, and boost domain authority.
- Off-Page SEO
On the contrary to on-page SEO, off-page SEO refers to the practice of optimizing the outside or external elements and attributes that still have an impact on the website. It includes the link building strategy, social media presence, reviews and recommendations, and other media marketing campaigns that aim to increase and improve relevance, trustworthiness, and including authority.
- Technical SEO
Technical SEO refers to the optimization process of the attributes and elements of a website that are vital in the crawling and indexation of search engines. From the word itself, technical meaning it focuses on how the website was layout and programmed and how it operates on a daily visit by the users.
It encompasses the use of SSL- secure sockets layer which is a security technology that protects the web browser and server; mobile-friendliness, which is becoming a necessity nowadays and have a greater attraction to search engines; speed site that tells how a website performs upon the visit by the users; fixing duplicated contents; creating an XML sitemap; and registering the site to Google Search Console.
Significant Elements of SEO
Content is the first and most important element of SOE. It’s the foundation of information and relevant searches. By definition, content is a piece of information that provides relevant and helpful insight to solve the different problems of the users. Content should be high-quality information that conveys and educate the readers. However, common mistakes by the content writer are the lack of focus and commitment to writing this type of information.
When saying content, it means high-quality content with clear and direct intent. Since it offers insight and information, it’s crucially vital to make it highly engaging with the perfect conjunction of thoughts and facts to convey not only information but to present credibility and trustworthiness. Creating content is in the pursuit of filling in the knowledge gap in the market, providing a fresh and unique idea that no one has ever written before.
Keywords are a group of words or a phrase that carries meaning in finding the correct content on the search engines. It has a clear and direct intent in providing the readers what they want whenever they are in search of something. It targets the readers and helps narrow the search results. If readers or customers want to find something on the internet, they will use keywords to find a specific product or content. The mischievous mistake done by the content writer is the lack of intent behind the keywords and the devotion to make unique, long-tailed keywords to target the audience effectively.
- Meta description and meta title
Meta description and meta title are both an HTML attribute alongside with URL and backlinks that are found on on-page SEO. The meta title is the title published on the SERP that motivates the reader to visit the website.
A meta description is a text displayed on the SERP but under the meta title. It outlines the most relevant information and is only composed of 150 characters with three keywords required for effective search.
Backlinks are links that are directed to a specific website, earning votes if someone will open the link. It is also known as inbound links, and a good backlink only happens if the website creates quality content and relevant information for it to be recognized by the population. The number of backlinks is an indication that the website receives massive recognition for its content. Especially Google and other search engines that prioritizes backlink for a website to rank.
- Social media presence and integration
Social media has become a vital platform for SEO and digital marketing because of its wide interaction and unique marketing feature. With their exclusive updates and algorithm, they offer different advantages for a business to grow and to connect with the customers in a timely manner. Facebook, Instagram, Twitter, and other popular platforms are the best contributing factors in terms of website traffic, generating new customers, and increasing lead conversion.