Link Building is a process taken by SEO agency in getting other credible websites to link back to your website. It’s a collateral act that allows both websites, you and other domain to generate and earn links from each other in order to increase traffic and domain authority. It may not be obvious that you’re already doing link building but whether you like it or not, this process is a must for all websites. Content is not only limited to text-based attributes but link or any HTML attribute is considered a content. Google evaluate websites through their use of link and it’s a crucial ranking factor considered by most search engines.
Google continues to develop its system in a way that it can now easily detect bad links and good links created by all websites. Quality link building is a good sign of a healthy profile and it’s easier to drive in traffic to the website, but if you do the opposite, unexpected things might happen to your domain. Due to the tight evaluation of Google and other search engines, link building is becoming more familiar to marketers and web owners.
Why Link Building?
In order to thrive in the competition and generate traffic, a competent website knows how important link building is. To say the least, link building is important because it’s one of the major ranking factors in search engine. Understanding link building is analogous on knowing how links are created first. A link is an HTML attribute and it consist of; a start of link tag- tells the search engine about the link; link location- indicates the URL to which the link is pointing; anchor text- tells what the page is all about and lastly, closure tag- signals the end of the link to the search engines.
Aside from being a major ranking factor, links and doing link building are significantly vital for the search engines and the users. As the website owner, you provide the link to be linked to other domain, and search engines evaluate the link so that users have something to use for in finding content.
For example, make-up site published quality blogs on how to contour and achieve perfect make-up skin has many links from other make-up websites compared to a website that only has few content and poor-quality blogs with one or two links. In conclusion, the first website will now have a better chance of ranking high in terms “make-up” because they have many links directed to their website. It’s already obvious how link building can greatly affect your performance and marketing integration.
What Can You Get from Link Building?
- Higher opportunity for sales. If there’s one thing that link building is good at, that is generating massive traffic going into your website. More traffic means more leads because the moment customers are directed into your website, they will be intrigued and motivated to explore what you offer. This mean that you can easily sell your products or services through link building and improve your search ranking.
- Enhanced focus on individual niche. Google has been advising the population to create links that are relevant- meaning the moment you start link building; you can improve your expertise on your own niche as there will be other websites that will be connecting with you. If your website is about volleyball, then creating content about volleyball should be the only focus, and other websites can link into that.
- Acquire credibility. Links provide your site with credibility in which it acts as a third-party moderator that signifies you are creating quality content and doing link building. Whenever the users read something and click on another link after reading, then the link directs to you with quality content, it’s a great help for search engines such as Google to provide more relevant results. This means the higher the number of quality link pointed toward your website, the higher your credibility.
- Reach wider audiences. If you want to reach more audience to market your products or services, link building is a great technique to reach far locations and boundaries out of your zone. This can definitely have a big impact on your business and establish brand awareness easily.
- Reduces bounce rate. Bounce rate is a term that refers to the number of people who visited your website then left without exploring the rest of the website. Through link building, it’s easier to navigate the whole domain and allowing users to spend more time on the domain.
How Link Building Can Benefit Both Websites?
As mentioned earlier, link building is a collateral act wherein both websites can benefit from it in terms of traffic and leads. If you want to create a website, what do you think would be better? A new established website with no significant web activities or an existing website with many quality links. Obviously, most marketers would prefer having an old website because it is already an established domain with high potential in generating traffic. Also, it will be easier for Google and other search engines to evaluate the links rather than building a new one with not enough value.
If Google and other search engines find out that you have quality and relevant link building practice, it’s no brainer that your website can easily reach the top search results. This is because the more you have links from other websites the same things as other websites have, the more relevant results that Google and other search engines will display, and users will be all directed to your website. It may not be visible to your eyes, but it does greatly affect on your performance and ranking.
Which Attributes Should You Build Links To?
Link building is a thorough process that allows marketers and web owners to link their content from other websites. But what attribute on your website you should build links to? To start it off, every content on your website should have links, from text, images, and videos. Content is always the key to the doors of success and it’s best translated in link building. In creating content, make sure that you created it with clear intent and quality information so that other websites will naturally link it and expand the reach of that specific content to the readers; half of the population might not know about it, but they need to. It’s also a great help to promote your content and getting many new visitors into your site.
Images and videos might sound unfamiliar when it comes to link building, but these two visual attributes play a huge role in boosting traffic to your website. In fact, websites that mostly published images have higher amount of traffic compared to a typical website. If the explanation of a problem or solution is vague, users use images as a reference because it provides information concisely and direct, same as videos. The images and videos on your website can add up to boost your traffic wherein users will find your content more direct and relevant compared to the videos and images from other websites.
Next, reviews and mentions. It’s the outmost priority to put your products and services on the full frontline. Building links on reviews can definitely help you generate new customers and nurturing them to become loyal one. The same thing goes for mentions, when a website mentions your business, make sure to credit it and link back so that the users will discover you. For example, when customers mention your product on a specific page, ensure that the link is functional and will directly send potential customers to your website.
Link building is not only limited to content, reviews, and images or videos. Everyone can agree that all significant attributes and elements on your websites should have strong link building practice, especially blog pages, FAQ, and other content pages. There are thousands of search query made every second and it’s a big opportunity to generate new visitors through link building.