The Best SEO Singapore Marketing Services
Search Engine Optimization (commonly known as SEO) is the art of optimizing your website to achieve 1st page ranking on Search Engine Results Pages. It is a digital marketing strategy that offers free 24/7 unlimited traffic to your website. Outrankco is an SEO Singapore agency that focus on helping you connect with your customers and outrank your competitors in the SERP.
What Is SEO?
What is SEO? SEO is an acronym for ‘Search Engine Optimization’. Simply put, it is a digital marketing strategy that involves making specific changes to a website and its contents (known as on-page optimization), with aims to achieve a high-ranking position in Search Engine Results Page (SERP). With proper Search Engine Optimization, it increases the chances of the Google Search Engine displaying your website on the first page, and provides 24/7 free online advertising opportunity and unlimited traffic to your business website.
Why Choose Our SEO Services?
At Outrankco, we differentiate ourselves from the rest. We are probably the only Singapore Search Engine Optimization (SEO) Company that provides 100% performance guarantee. We are confident of ranking your website, and will offer a 100% money-back guarantee to businesses if we fall short on our promises. With this performance assurance, not only we defray your risk associated with unsatisfactory performance, the fears of engaging an under-performing Search Engine Optimization (SEO) vendor will dissipate. We pride ourselves as an SEO expert that you can count on.
Our SEO Digital Marketing Process
As the saying goes, ‘you can’t do anything if you don’t know anything’. In order to be in-line with your marketing goals, we will begin with an initial discussion to better understand and be familiar with what your goals are, what your business do and who your target audience is. In addition, we identify your top competitors and perform analysis of the website at the same time.
We will proceed with a site audit to analyze the content and discover strength and weakness of your site. This will give us a basic idea on what can be enhanced and improved. We use Search Engine Optimization SEO-specific tools such as Google Keyword Planner to identify the most relevant and highly effective keywords for your website.
We will kick off with the on-page optimization, both technical Search Engine Optimization and content enhancement. Some of the work includes, but not limited to:
- URL and various tags optimization
- Content optimization
- Add organization/product schema
- Fix the most pressing SEO technical issues
- Website silo-ed properly
- Installing XML sitemap
- Submit the site to Google & Bing Webmasters Tools
Off-page optimization is an essential factor to complement the effort that has been done on the on-page optimization. Some of the work includes, but not limited to,
- Link building & link bait
- Press release stacks
- Authoritative directory submission
- Profile creation (GMB, citations)
Search Engine Optimization (SEO) isn’t a 1-time activity. Some companies may have the ‘rank and forget’ mind-set. At Outrankco, we continuously optimize and monitor page performance to maintain website ranking and ensure lasting success for our clients.
Why Outsource Your Website SEO To Outrankco
Probably we are the only SEO Singapore Company that provides 100% performance guarantee to businesses. We all know how time consuming it is to run a website, moreover Search Engine Optimization. And if you have a lot on your plate to work on, let us handle this for you so that you can make use of your previous time to focus on other parts of your business.
More Than Just An SEO Agency
We see ourselves more than an SEO agency, we are a SEO consultant company. We provide consultancy service, focusing on helping your business to achieve its goals and objectives by proposing suitable solutions that will help achieve them. We advise and recommend improvements that can be implemented within the framework of our clients. We strive to make digital marketing works for you, neither more nor less.
How Much Does SEO Cost in Singapore? How Much Are We Charging?
Charges vary depending on the scope and the keyword difficulty. There is no one size fits all package as we believe every businesses goal and industries are different. We need to do an analysis on your site and identify the keywords that are beneficial to your business, and the type of Search Engine Optimization (SEO) service you require.
Google - Our Target Search Engine
The commonly used search engines in the world are Google, Yahoo and Bing, and about 1.2 trillion web searches are done every year. However, there is only 1 that gets the huge share in the market and that is Google. Google is the most-favoured search engine for searching purposes because it has been known for its regular updates and the advanced search algorithms.
Why Is SEO Important & Does My Business Need It?
No matter what type of business you currently have, there’s a huge audience out there that are actively searching for products and services using their preferred search engine, and you definitely want them to know that your business exists. The best way to attract your target audiences to visit your website is through Search Engine Optimization (SEO).
This is a marketing strategy that has been proven effective by many companies that are now enjoying their profits and all the other Search Engine Optimization (SEO) benefits, including 24/7 free site traffic, establishing your brand credibility, long-term strategy, and many more.
Frequently Asked Questions (FAQ)
Search Engine Optimization (SEO) significantly helps the public find what they are searching for in Google, Yahoo or Bing. For the business owners, it’s a method that can contribute positively when doing digital marketing. It includes creating changes to your website, optimizing it and making it more visible in the Internet, especially in the search engine results. When done right, you can make it to the top rankings in search engines, thus driving traffic to your website which could generate income in return.
One of the fundamental functions of a Search Engine Optimization (SEO) company is suggesting suitable and effective keywords for the client.
Here’s an example: You are selling ‘luxury car’, and your SEO Company suggest targeting the exact keyword ‘luxury car’. Now this keyword is highly competitive, too generic and without any specific hints that the user is interested to buy, rent or simply just for viewing pleasure. Worst of all, your SEO Company may be charging you $5000 per month to rank your webpage using this keyword without any guaranteed returns.
A more suitable keyword to use can be ‘luxury cars dealer’ for example. You are assured that users who search for this particular keyword have the intention of buying a luxury car.
Search Engine Optimization (SEO) is more on organic search ranking, whereas Search Engine Marketing (SEM), also popularly known as Pay Per Click (PPC), is paid advertising.
If you want long-lasting results, then, the best marketing approach for you, generally speaking, is organic SEO. You will be guaranteed 24/7 free traffic, be recognized in the industry and definitely enjoy SEO benefits once your website is placed at the top ranking in the organic results for the keywords that you target or use.
Search Engine Optimization (SEO) may take longer time for it to work and produce the results you want while Pay Per Click (PPC) is just about instant. Your decision will greatly depend on what your goals are for your business. If you want sudden traffic, and you are okay in losing it after the time-frame of execution, then you can do Pay Per Click (PPC). However, if you want to establish a long-term yet stable traffic from organic searches, then you would want organic SEO.
The best way to answer this would depend on the resources that you have to push for this method. If you have the financial means and assuming that all is done well by your SEO expert, your small business will see itself expanding and profiting. Only then you can tell that it’s worth it.
Unlike SEM, SEO looks at how optimized your page is, rather than how much money you spent on optimizing.
It really depends on the competition, keyword difficulty and the industry that you are in. Our promise to you is 50% of the keywords rank on first page of Google SERP within six months of service.
In Singapore, island-wide Search Engine Optimization usually refers to doing SEO at a country level. Area Search Engine Optimization is to target a specific location/district/city (i.e. Orchard). In the US, due to its huge geographical size, they usually refer ‘area’ as ‘local’ SEO.
Choosing the best Singapore Search Engine Optimization (SEO) vendor can be daunting but there are some tips that you would want to keep in mind.
- The company has a clear idea on what Search Engine Optimization is all about.
- They work on transparency by sharing more information on what are they going to do to your site.
- You and your SEO expert are on the same page when it comes to metrics like KPIs such as organic traffic, keyword rankings, conversion rate, etc.
- Your chosen SEO expert should relay all the data that you need and help you understand your business’ status.
You have the options to choose between an SEO freelancer and a digital marketing firm. Let me enlighten you with the following details below why choosing freelancers may not be a smart idea:
It’s not easy to find someone who has a broad-range of specific skills. This means that you might need to employ more than one freelancer. This is time-consuming and costly.
Lack of tools & resources
Due to the lack of Search Engine Optimization, or SEO Marketing tools & resources, freelancers may finish the project longer than expected. Some freelancers may charge extra especially if they work during weekends and after standard office hours.
Quality of work
Hiring a freelancer is definitely a cost-saving options compared to a full-stack company. However it may not be easy and time consuming to find the one that is reliable and trustworthy to deliver quality work and results.
We will setup an individual tracking login account for each customer to track the rank of your target keywords. Alternatively, you can access your Google Search Console to find out more about the keywords performance.