Search Engine Marketing Services / Pay-Per-Click Agency
What Is Search Engine Marketing (SEM) Or Pay-Per-Click (PPC) Ad Campaign?
Search Engine Marketing (SEM) or Pay-Per-Click (PPC), also known as “paid search,” involves a process of traffic generation to a certain website through buying of ads in Google Search Engine using relevant keywords to target potential market or site visitors. SEM term used to be incorporated with both Search Engine Optimization (SEO) and paid searches. However, with the development of the Internet, SEM is now directly a paid search-related method.
*Article: What Is SEO And How It Works?
For SEM or PPC, it means you have to pay every time your ad is clicked. You can think of it as a way of buying visits for your website and not trying to earn the visits organically. Once you set a budget every day, every month or whatever your budget permits you, you will then pay if the ad is being clicked by someone.
How SEM or PPC Ads Campaign Work In Google?
When someone clicks on your ads, you will pay whatever the current cost is for the click, or Cost-Per-Click (CPC). This amount will depend on the volume and competitiveness of the keywords.
Google will continue to run your ad campaign until your daily budget has been used up. And when it reaches this point, Google will halt in displaying your ad until the next day or until you provide more budget for your campaign.
The Benefits of SEM or PPC
At Outrankco, we utilize Search Engine Marketing help you build a solid online presence in Google’s Search Engine Results Pages. It offers great control and flexibility in your campaigns. This can be temporary, by season or even long-term. Your message will be delivered to the right people at the perfect time.
Paid search ads are mostly located on top of the search results of Google, with your ad’s description, website URL, extensions links and headlines are displayed, which can boost brand awareness.
With Search Engine Marketing, you can instantly tell your clients what your business offers, and that you can be the answer to what they are looking for.
This gives you the power to target your clients according to their location. Another awesome feature is that your ads can have different types of languages too and set them wherever you want your ads to be seen.
You don’t waste even a single cent here. As soon as your ad has launched, you will only pay whenever an action is done. You will only be charged when a user clicks on your ad.
Effective tools will be used to find the perfect keyword for your business that can be used for your ad campaigns.
Does Your Business Need Search Engine Marketing (SEM) Or PPC?
- Are you looking for a quicker way to promote your business and gain results?
- Do you want to reach out to your potential market locally or internationally in no time?
- Do you want to do this to a specific area or type of market and not generally targeting anyone in the Internet?
- Do you need a good boost in your ROI?
If your answers for the above questions are ‘YES’, then you need Search Engine Marketing for your business.
Talk to us to know your options.
Choose The Best Agency For Your Google Ads Campaign
A good Search Engine Marketing agency always thinks how to deliver the best return for every dollar spent, runs keyword analysis to identify keywords (as well as negative keywords), as well as A/A or A/B testing to identify the best performing campaigns and actively recommend ways to improve customer’s sites.
Below are the best practices that we implement for our clients.
Understand Business’s Goal & Objective
Build brand awareness and consideration, generate leads, sales or increase site traffic.
Research on effective and negative keywords, measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
Develop Ads with headline and copy targeted at specific keywords, geographic locations and demographic. A/B split testing to identify high-performing ads.
Monitor & Optimize
Daily monitoring of PPC campaign. Identify low-performing ads and launch new ads to keep the results coming in.
Report & Communicate
Transparent reporting of Ads performance. Monthly reporting for Client’s review. Conversion tracking on Ads.
Frequently Asked Questions (FAQ) on SEM & Google Ads Campaign
Yes. It has been known to bring in more and new sales and also drive leads.
Below are the simplified steps that you can follow to create your Google Ad campaign:
- In your Google Ads account, sign in. If you don’t have one, you need to create a Google account first.
- Click Campaigns found on the page menu on the left.
- Look for the plus button, click on New campaign.
- Choose one or more goals for the campaign that you would like to have. If not goals fit your preference, choose Create a campaign without a goal’s guidance.
If what you see in your account does not reflect the step #4, you need to choose the type of campaign first and then choose a goal.
- Choose a type of campaign.
- Choose the settings for your campaign.
- Click on Save and continue.
It will depend on how much you are willing to spend, the average Cost-Per-Click (CPC), and the competitiveness of your target keyword. For example, if the average CPC is $2 and your daily campaign budget is $50; your ads will be shown throughout the day until it has been clicked 25 times. Google pause the campaign once the daily budget has been depleted.
SEM is simply a digital marketing method that employs the buying of advertising space from Google to display your products and offering at the top of the SERP. Whereas SEO is about optimizing your webpage to achieve a high ranking position in the organic SERP.
For businesses with long-term goals and want a good online foundation, SEO would be a better choice. However, for those who would want a boost in sales, increase traffic, generate more leads quickly, then SEM is preferred.