Outrankco

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) Services

What Is Search Engine Marketing (SEM) Or Pay-Per-Click (PPC) Ad Campaign?

Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, also known as “paid search,” involves a process of traffic generation to a certain website through buying of ads in Google (known as Google AdWords) using relevant keywords to target potential market or site visitors.

Search Engine Marketing (SEM) was once was used as an umbrella term to encompass Search Engine Optimization (SEO) and paid searches. However, with the development of the Internet, Search Engine Marketing (SEM) is now directly referred to as a paid search-related digital search marketing activity.

For Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, it means you have to pay a certain amount of ‘advertising fee’ every time your ad is clicked.

Unlike Search Engine Optimization (SEO), you can think of it as a way of buying visits for your website rather than earning the visits organically.

Identifying the specific target customer as well as the keywords selection is the core of Google AdWords campaign. The success and failure of the Search Engine Marketing (SEM) campaign largely depend on how advertisers pick and group the keywords.  

How Search Engine Marketing (SEM) or PPC Campaign Work In Google?

Google AdWords is one of the Google’s main products offered to customers who would like to engage in a search advertisement campaign on the Internet. Businesses can display their Google AdWords campaign based on a specific geographic, either locally or internationally. Businesses can also include an Internet Protocol (IP) or location-based address elimination to ensure that they are reaching the right target audiences.


Google AdWords campaign also provides display advertising opportunities that are a specific site-targeted campaign, for different types of ads such as banners, text and rich-media ads. The duration of the ads displayed throughout the day will be based on the daily budget that they have set. Google will stop showing the ads once the daily budget has been fully utilized.


So how does Adwords Advertisement work?
In short, you pay Google to show your ads either at the top 3 or the bottom 3 of the Google Search Engine Results Pages (SERPs) depending on your Ad Rank. Your ads may also be exhibited through other sites if you have chosen to display ads option.

When someone clicks on your Google ads, you will pay whatever the current cost is for each click, or Cost-Per-Click (CPC). This amount will be deducted from the budget you have allocated during the campaign setup. There are different factors that determine the cost-per-click, such as the volume and competitiveness of the keywords that is targeted. If you choose a more generic keyword, you will end up paying for more since it is more general and frequently searched for as compared to specific keywords that are geared towards the searchers’ search intent.


Google will continue to run your Google AdWords campaign until your daily budget has been used up. And when it reaches this point, Google will halt in displaying your ad until the next day or until you provide more budget for your Google AdWords campaign. Your ads can be shown in various ways, typically the ‘Search Ads’, ‘Display Ads’ and ‘Remarketing Ads’. 

The Benefits of Search Engine Marketing (SEM) / PPC Advertising

At Outrankco, we utilize Search Engine Marketing (SEM) help you build a solid online presence in Google’s Search Engine Results Pages. It offers great control and flexibility in your Google AdWords campaigns. This can be temporary, by season or even long-term. Your message will be delivered to the right people at the perfect time. 

Search Engine Marketing (SEM) Offers Huge Market Exposure

  • Google is the best network out there that can expose your business to millions of customers in the Internet. Paid search ads are located at the top 3 or the bottom 3 of the Google Search Engine Results Pages (SERPs).
  • Your ad’s description, website URL, extensions links and headlines will be displayed to boost brand awareness and exposure. If your potential customers consistently see your business name on top, they are highly likely to click the ad and be directed to your business website. 

Search Engine Marketing (SEM) Will Reach Your Clients Instantly

  • With Search Engine Marketing (SEM), you can instantly tell your clients what your business offers, and that you can be the answer to what they are looking for. 

Search Engine Marketing (SEM) To Target A Specific Geographic

  • This gives you the power to target your clients according to their location. Another awesome feature is that your ads can have different types of languages and set the time you want your ads to be seen.

Search Engine Marketing (SEM) Will Charge Only When There is An Action

  • This gives you the power to target your customers according to their geographical location. Another feature is that your ads can have different types of languages too and set them wherever you want your ads to be seen. You don’t just limit your business locally; you can venture to global markets too.

Search Engine Marketing (SEM) Will Indirectly Boost Your Website Traffic

  • Once your Google search ad has been set and optimized, it will be positioned on the peak spot of the results pages, at the top of organic results. Expect a high volume of traffic boost to your website. 

Search Engine Marketing (SEM) To Target Right Audience

  • SEM-specific tools will be used to identify the right keywords that can be used for your Google AdWords campaigns. Google has different types of keyword matching types that we can utilize to better focus on targeting the right audiences for your business.

Test & Measure Your Search Engine Marketing (SEM) Campaign

  • You can test your individual Google AdWords campaign performance via A/A or A/B testing, measure and compare the results to identify the most effective campaign that gives you the best conversion rate. 

Does Your Business Need Search Engine Marketing (SEM) or Pay-Per-Click Advertising

  1. Are you looking for a quicker way to promote your business and gain results?
  2. Do you want to reach out to your potential market locally or internationally in no time?
  3. Do you want to do this to a specific area or type of market and not generally targeting anyone in the Internet?
  4. Do you need a good boost in your ROI?

If your answers for the above questions are ‘YES’, then you need Search Engine Marketing (SEM) for your business.

You should also identify your business goal. What is your intention in pursuing digital marketing and why you would want to run a Google AdWords campaign? Think and evaluate on whether do you have any reasons to do promotions for your business? And most importantly, do you have a marketing budget for this? Speak to a Search Engine Marketing (SEM) expert to know more on your options. 

The Best Search Engine Marketing Agency

A good Search Engine Marketing (SEM) agency always thinks how to deliver the best return for every dollar spent, runs keyword analysis to identify keywords (as well as negative keywords), as well as A/A or A/B testing to identify the best performing campaigns and actively recommend ways to improve customer’s sites. 

Our Search Engine Marketing Process

The success and failure of Search Engine Marketing (SEM) greatly depend on the capability of the person or the Search Marketing team that is handling this strategy. At Outrankco, we are not just knowledgeable and experienced; we continue to strive for our clients.

We have launched several successful SEM campaigns for various types of businesses. We believe in finding the right keywords, getting the needed conversion and setting a suitable Cost-Per-Click (CPC) that is ideal for your allocated budget. We are confident in what we can do. Give us the trust, and we’ll do the rest.

Here are our proven strategies and the best practices that we implement for our customers for a cost-effective Search Engine Marketing (SEM) AdWords campaign:

UNDERSTAND
STRATEGIZING
AD CREATION
MONITOR
REPORT

Understand Business’s Goal & Objective

  • Build brand awareness and consideration, generate leads, sales or increase site traffic. 

Strategizing

  • Research on both effective and negative keywords, measure search traffic, competition, and costs associated to select the best keywords for your Search Engine Marketing campaign. 

Ads Creation

  • Develop Google ads with headline and copy targeted at specific keywords, geographic locations and demographic. A/A or A/B split testing to identify high-performing ads. 

Monitor & Optimize

  • Daily monitoring of the SEM or Pay-Per-Click advertising campaign. Identify low-performing ads and launch new ads to keep the results coming in. 

Report & Communicate

  • Transparent reporting of Ads performance. Monthly reporting for Client’s review. Conversion tracking on Ads.

Frequently Asked Questions (FAQ) On Search Engine Marketing

Yes. It has been known to bring in more and new sales and also drive leads.

Below are the simplified steps that you can follow to create your Google AdWords campaign:

  1. First, sign in to your Google AdWords account. If you don’t have one, you need to create a Google account.
  2. Click Campaigns found on the page menu on the left.
  3. Look for the plus button, click on New campaign.
  4. Choose one or more goals for the campaign that you would like to have. If not goals fit your preference, choose Create a campaign without a goal’s guidance.
    If what you see in your account does not reflect the step #4, you need to choose the type of campaign first and then choose a goal.
  5. Choose a type of campaign.
  6. Choose the settings for your campaign.
  7. Click on Save and continue.​

It will depend on how much you are willing to spend, the average Cost-Per-Click (CPC), and the competitiveness of your target keyword. For example, if the average CPC is $2 and your daily campaign budget is $50; your ads will be shown throughout the day until it has been clicked 25 times. Google pause the campaign once the daily budget has been depleted.

Search Engine Marketing (SEM) is simply a digital marketing method that employs the buying of advertising space from Google to display your products and offering at the top of the Search Engine Results Pages (SERP).

On the other hand, Search Engine Optimization (SEO) is about optimizing your webpage to achieve a high ranking position in the organic Search Engine Results Pages (SERP).

For businesses with long-term goals and want a good online foundation, Search Engine Optimization (SEO) would be a better choice. However, for those who would want a boost in sales, increase traffic, generate more leads quickly, then Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising is recommended.

WHAT OUR CLIENTS SAY

5.0 15 reviews

  • Avatar Vincent Low ★★★★★ a week ago
    Since we started working with Outrankco, we have seen a surge in the number of qualified leads coming … More from our website. Hanwei is excellent and always responds to our inquiries promptly. They are the agency you can count on if you need help with SEO to market your business online.
  • Avatar Keen Lee ★★★★★ 2 weeks ago
    They are one of the few SEO agencies that really took time to explain their process and what they can … More offer us. Hanwei is detailed in explaining what his company does, why his team is different and how they plan on getting results for us. Overall I'm pleased with the current performance and results.
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    From the beginning to the end, Outrankco was extremely responsive and easy to work with. We were very … More delighted with fast and satisfying results with our rankings.Not only did Outrankco provide the services we agreed on, they were also willing to take that extra step whenever we needed help.It was definitely a pleasure to work with Han Wei and the whole team.
  • Avatar SSB Group ★★★★★ a week ago
    We've been working with Outrankco SEO Singapore for several months now, and their SEO service has … More helped our subsidiary's websites gain more traffic while improving their Google keywords position. Overall, I'm pleased with Outrankco's service and would definitely recommend them to anyone looking for help with their SEO.
  • Avatar ng kelly ★★★★★ a month ago
    I’ve been working with way too many different SEO agencies for the last few years. They all promise the … More same thing and all under deliver. Outrankco is a breath of fresh air. Hanwei has been super responsive and straightforward, which I really appreciate. He didn't sugarcoat anything when it came down to how much time we would need for my project. I would highly recommend Outrankco to anyone looking for a quality SEO agency.
  • Avatar Quah Guan ★★★★★ a month ago
    I was recommended by a friend to check out Outrankco for their SEO services. I’m really glad that we … More found this company as they have been able achieve high rankings for our targeted keywords! The customer service is excellent, and you can tell Hanwei cares deeply about his work - he's always available when needed (even on weekends!). It feels great knowing there are people who want what’s best not only professionally but personally too.
  • Avatar Jade ★★★★★ 4 months ago
    I had a great experience with Outrankco for their SEO consultation service. This was my first time working … More with a SEO agency, and I appreciate the company for being transparent in all our communications. The hour-long session I had with Han Wei was really eye opening. He shared with me new strategies and ideas which I can bring along with me for my next SEO project. Kudos to his effort!
  • Avatar Mely Lee ★★★★★ 11 months ago
    After a lot of searching and deliberation, I am happy to say that I have found the SEO service for me. … More Outrankco is not only professional but they are attentive and helpful. After browsing their website, I contacted them for a consultation on my situation, and Hanwei is happy to help me out. Not once did he make me feel like an inconvenience or bother him with too many inquiries. Nowadays customer service is hard to come by, and Hanwei go above-and-beyond what's expected - not just answering my question but walking me through every step which made the entire campaign completely seamless.
    It's hard when you know that there are so many SEO companies out there who would easily take your money but offer nothing more than mediocre results if anything at all; it can be really tough finding one you're confident with. That is why I am extremely pleased and I can't help but recommend Outrankco to everyone who is searching for a reliable SEO agency.
  • Avatar Edwin Goh ★★★★★ a year ago
    I’ve engaged Outrankco SEO agency to help with my childcare centre last year. Chris & Hanwei is very … More responsive and always do his best to propose the most effective solutions for my centre. Have stopped the seo service since as the centre is now in full capacity.
  • Avatar Jaderoom Singapore ★★★★★ a year ago
    The SEO services provided by Outrankco SEO agency prove to be beneficial to our business. We experience … More a dramatic increase of web traffic to our website, and more importantly, the amount of qualified leads increases too. Chris is easy to work with and he is very informative and well-prepared.
  • Avatar Siew Ting, Jessica Ong ★★★★★ a year ago
    We’ve engaged Outrankco SEO Singapore agency for our company’s website revamp work. Chris took pride … More with his work and has walked me through the entire process of website revamping with ease and patience. Every response and feedback were promptly met. Thank you Chris!
  • Avatar Alex Sim ★★★★★ a year ago
    This is the 2nd time I've engaged Outrankco SEO services for my projects. They are very technical … More and take their work seriously. More importantly they have helped me to rank my money-making keywords within a short period. Will recommend them to anyone. Keep up the good work.
  • Avatar Eric Chia ★★★★★ a year ago
    Outrankco’s SEO agency provides an immerse value to our company. I’m truly blessed to have engaged their … More service. A shoutout to Chris who is our PIC for our SEO marketing campaign. Thanks for the work rendered to us.
  • Avatar Andy Low ★★★★★ a year ago
    Chris has provided us with professional SEO services. Unlike other SEO agency, Chris made an effort to … More understand our business and industry, and provided an effective recommendation on how to optimize our business website. Our management is delighted with the results and it removes the negative stigma they previously had with SEO. I would recommend Outrankco to anyone.
  • Avatar Sherry Eong ★★★★★ a year ago
    Few months back I’ve signed up the SEO audit and consultation service with Outrankco. Unlike other SEO … More agency who gave me a template audit report that can be generated online, Chris sat down and thoroughly go through my website, identify and give suggestions on how and what can I do to improve the overall ranking of my website. Chris has shown professionalism and patience when answering all my queries. And now, I’m a happy customer of Outrankco. Thank you, team!

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