PPC Services

PPC Advertising & Management Service In Singapore

Take your business to the next level with our hyper-targeted PPC advertising. We create, launch, and optimize ads campaigns that will bring you an influx of new customers.

We work with great companies of all sizes

PPC advertising service in Singapore

Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM), also known as “paid search,” involves a process of traffic generation to a certain website through buying of ads in Google (known as Google AdWords) using relevant keywords to target potential market or site visitors.

Search Engine Marketing (SEM) was once was used as an umbrella term to encompass Search Engine Optimization (SEO) and paid searches. However, with the development of the Internet, Search Engine Marketing (SEM) is now directly referred to as a paid search-related digital search marketing activity.

For Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, it means you have to pay a certain amount of ‘advertising fee’ every time your ad is clicked.

Unlike Search Engine Optimization (SEO), you can think of it as a way of buying visits for your website rather than earning the visits organically.

Identifying the specific target customer as well as the keywords selection is the core of Google AdWords campaign. The success and failure of the Search Engine Marketing (SEM) campaign largely depend on how advertisers pick and group the keywords.

ppc services singapore
search engine marketing singapore

How PPC advertising works in Google?

Google AdWords is one of the Google’s main products offered to customers who would like to engage in a search advertisement campaign on the Internet. Businesses can display their Google AdWords campaign based on a specific geographic, either locally or internationally. Businesses can also include an Internet Protocol (IP) or location-based address elimination to ensure that they are reaching the right target audiences.

Google AdWords campaign also provides display advertising opportunities that are a specific site-targeted campaign, for different types of ads such as banners, text and rich-media ads. The duration of the ads displayed throughout the day will be based on the daily budget that they have set. Google will stop showing the ads once the daily budget has been fully utilized.

So how does AdWords Advertisement work?

In short, you pay Google to show your ads either at the top 3 or the bottom 3 of the Google Search Engine Results Pages (SERPs) depending on your Ad Rank. Your ads may also be exhibited through other sites if you have chosen to display ads option.

When someone clicks on your Google ads, you will pay whatever the current cost is for each click, or Cost-Per-Click (CPC). This amount will be deducted from the budget you have allocated during the campaign setup. There are different factors that determine the cost-per-click, such as the volume and competitiveness of the keywords that is targeted. If you choose a more generic keyword, you will end up paying for more since it is more general and frequently searched for as compared to specific keywords that are geared towards the searchers’ search intent.

Google will continue to run your Google AdWords campaign until your daily budget has been used up. And when it reaches this point, Google will halt in displaying your ad until the next day or until you provide more budget for your Google AdWords campaign. Your ads can be shown in various ways, typically the ‘Search Ads’, ‘Display Ads’ and ‘Remarketing Ads’.

Ready to get started?

Crush Your Competitors. Claim Your FREE SEO Audit Worth S$2,000.

The benefits of PPC advertising

At Outrankco, we utilize Search Engine Marketing (SEM) help you build a solid online presence in Google’s Search Engine Results Pages. It offers great control and flexibility in your Google AdWords campaigns. This can be temporary, by season or even long-term. Your message will be delivered to the right people at the perfect time.

ppc advertising services

Google is the best network out there that can expose your business to millions of customers in the Internet. Paid search ads are located at the top 3 or the bottom 3 of the Google Search Engine Results Pages (SERPs).

Your ad’s description, website URL, extensions links and headlines will be displayed to boost brand awareness and exposure. If your potential customers consistently see your business name on top, they are highly likely to click the ad and be directed to your business website.

With Search Engine Marketing (SEM), you can instantly tell your clients what your business offers, and that you can be the answer to what they are looking for.
This gives you the power to target your clients according to their location. Another awesome feature is that your ads can have different types of languages and set the time you want your ads to be seen.
This gives you the power to target your customers according to their geographical location. Another feature is that your ads can have different types of languages too and set them wherever you want your ads to be seen. You don’t just limit your business locally; you can venture to global markets too.
Once your Google search ad has been set and optimized, it will be positioned on the peak spot of the results pages, at the top of organic results. Expect a high volume of traffic boost to your website.
SEM-specific tools will be used to identify the right keywords that can be used for your Google AdWords campaigns. Google has different types of keyword matching types that we can utilize to better focus on targeting the right audiences for your business.
You can test your individual Google AdWords campaign performance via A/A or A/B testing, measure and compare the results to identify the most effective campaign that gives you the best conversion rate.

Hear more from companies like yours

19 reviews

  • Avatar Gwendolyn Khor ★★★★★ 2 months ago
    Outrankco - Hanwei stands out among the rest based on its valuable suggestions and transparent communication … More rather than the usual sales pitches that I encountered when browsing Google for SEO vendors.Unlike other SEO agencies, Hanwei provided us with recommendations on how to optimize our business website based on their understanding of our business and industry.Throughout the process, he has been responsive and on-the-ball to identify any errors and go above and beyond what's expected - not just answering my countless questions, but also updating every step which allowed progress to move forward smoothly.Overall, we are pleased with the ranking results that have been delivered so far. It was a great experience, and I would highly recommend Hanwei and the team to anyone who is looking for a reliable SEO/SEM vendor.
  • Avatar Sim Chuan ★★★★★ 3 months ago
    I am very pleased with the work that Han Wei and his team have done for me. The website they built is … More exactly what I wanted, it meets all my needs in a professional way and stands out from other sites on the internet thanks to their creativity! I can't recommend Outrankco enough.
  • Avatar Jade ★★★★★ 3 months ago
    I had a great experience with Outrankco for their SEO consultation service. This was my first time working … More with a SEO agency, and I appreciate the company for being transparent in all our communications. The hour-long session I had with Han Wei was really eye opening. He shared with me new strategies and ideas which I can bring along with me for my next SEO project. Kudos to his effort!
  • Avatar Vincent Low ★★★★★ 5 months ago
    Since we started working with Outrankco, we have seen a surge in the number of qualified leads coming … More from our website. Hanwei is excellent and always responds to our inquiries promptly. They are the agency you can count on if you need help with SEO to market your business online.
  • Avatar Janice Low ★★★★★ 5 months ago
    We have engaged Outrankco to manage our PPC campaign and have been pleased with the results so far. The … More team has always been super approachable and helpful. It is an absolute pleasure to work with them.
  • Avatar Keen Lee ★★★★★ 4 months ago
    They are one of the few SEO agencies that really took time to explain their process and what they can … More offer us. Hanwei is detailed in explaining what his company does, why his team is different and how they plan on getting results for us. Overall I'm pleased with the current performance and results.
  • Avatar Onur Dokmetas ★★★★★ 7 months ago
    From the beginning to the end, Outrankco was extremely responsive and easy to work with. We were very … More delighted with fast and satisfying results with our rankings.
    Not only did Outrankco provide the services we agreed on, they were also willing to take that extra step whenever we needed help.
    It was definitely a pleasure to work with Han Wei and the whole team.
  • Avatar ng kelly ★★★★★ 8 months ago
    I’ve been working with way too many different SEO agencies for the last few years. They all promise the … More same thing and all under deliver. Outrankco is a breath of fresh air. Hanwei has been super responsive and straightforward, which I really appreciate. He didn't sugarcoat anything when it came down to how much time we would need for my project. I would highly recommend Outrankco to anyone looking for a quality SEO agency.
  • Avatar Quah Guan ★★★★★ 8 months ago
    I was recommended by a friend to check out Outrankco for their SEO services. I’m really glad that we … More found this company as they have been able achieve high rankings for our targeted keywords! The customer service is excellent, and you can tell Hanwei cares deeply about his work - he's always available when needed (even on weekends!). It feels great knowing there are people who want what’s best not only professionally but personally too.
  • Avatar Mely Lee ★★★★★ a year ago
    After a lot of searching and deliberation, I am happy to say that I have found the SEO service for me. … More Outrankco is not only professional but they are attentive and helpful. After browsing their website, I contacted them for a consultation on my situation, and Hanwei is happy to help me out. Not once did he make me feel like an inconvenience or bother him with too many inquiries. Nowadays customer service is hard to come by, and Hanwei go above-and-beyond what's expected - not just answering my question but walking me through every step which made the entire campaign completely seamless.It's hard when you know that there are so many SEO companies out there who would easily take your money but offer nothing more than mediocre results if anything at all; it can be really tough finding one you're confident with. That is why I am extremely pleased and I can't help but recommend Outrankco to everyone who is searching for a reliable SEO agency.
  • Avatar Sherry Eong ★★★★★ a year ago
    Few months back I’ve signed up the SEO audit and consultation service with Outrankco. Unlike other SEO … More agency who gave me a template audit report that can be generated online, Chris sat down and thoroughly go through my website, identify and give suggestions on how and what can I do to improve the overall ranking of my website. Chris has shown professionalism and patience when answering all my queries. And now, I’m a happy customer of Outrankco. Thank you, team!
  • Avatar Andy Low ★★★★★ a year ago
    Chris has provided us with professional SEO services. Unlike other SEO agency, Chris made an effort to … More understand our business and industry, and provided an effective recommendation on how to optimize our business website. Our management is delighted with the results and it removes the negative stigma they previously had with SEO. I would recommend Outrankco to anyone.

Does your business need PPC advertising and management service?

  1. Are you looking for a quicker way to promote your business and gain results?
  2. Do you want to reach out to your potential market locally or internationally in no time?
  3. Do you want to do this to a specific area or type of market and not generally targeting anyone in the Internet?
  4. Do you need a good boost in your ROI?

If your answers for the above questions are ‘YES’, then you need Search Engine Marketing (SEM) for your business.

You should also identify your business goal. What is your intention in pursuing digital marketing and why you would want to run a Google AdWords campaign? Think and evaluate on whether do you have any reasons to do promotions for your business? And most importantly, do you have a marketing budget for this? Speak to a Search Engine Marketing (SEM) expert to know more on your options.

singapore pay per click advertising service

Win more sales with our SEO services

Get everything your business needs to succeed with dedicated local SEO services for every business goal. Our custom, targeted campaigns will help your business climb the local search results.

local seo service

SEO Service (National)

Dominate Google Singapore search engine rankings and drive good organic leads to your website. Attract qualified leads who will convert into clients.

local seo service

Local SEO Service

Dominate local search engine rankings and drive good organic leads to your website. Attract qualified prospects who will convert into clients.

enterprise seo service

Enterprise SEO Service

Grow your company and acquire high-quality items with a customized strategy for big businesses.

international seo service outrankco

International SEO Service

Globally targeted SEO that increases revenue, capture hundreds of consumers and skyrocket to global dominance.

FAQ local seo service

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Yes. It has been known to bring in more and new sales and also drive leads.
It will depend on how much you are willing to spend, the average Cost-Per-Click (CPC), and the competitiveness of your target keyword. For example, if the average CPC is $2 and your daily campaign budget is $50; your ads will be shown throughout the day until it has been clicked 25 times. Google pause the campaign once the daily budget has been depleted.
For businesses with long-term goals and want a good online foundation, Search Engine Optimization (SEO) would be a better choice. However, for those who would want a boost in sales, increase traffic, generate more leads quickly, then Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising is recommended.
Below are the simplified steps that you can follow to create your Google AdWords campaign:
  1. First, sign in to your Google AdWords account. If you don’t have one, you need to create a Google account.
  2. Click Campaigns found on the page menu on the left.
  3. Look for the plus button, click on New campaign.
  4. Choose one or more goals for the campaign that you would like to have. If not goals fit your preference, choose Create a campaign without a goal’s guidance.
  5. If what you see in your account does not reflect the step #4, you need to choose the type of campaign first and then choose a goal.
  6. Choose a type of campaign.
  7. Choose the settings for your campaign.
  8. Click on Save and continue.

Search Engine Marketing (SEM) is simply a digital marketing method that employs the buying of advertising space from Google to display your products and offering at the top of the Search Engine Results Pages (SERP).

On the other hand, Search Engine Optimization (SEO) is about optimizing your webpage to achieve a high ranking position in the organic Search Engine Results Pages (SERP).

Let's increase your ranking.

Claim your S$2,000 Audit for FREE by telling us a little about yourself or your business. No obligations, no catches, no hidden clauses. Just real, revenue results.