What Is On-Page SEO?
On-Page SEO refers to the practice of optimizing the elements and attributes inside of a website. It has a direct impact on the website for it to rank higher on search engines. The elements and attributes refer to title tags, meta descriptions, content, internal links, URLs, and user experience. This is the primary foundation of SEO, and the success of growing the business relies on this process.
What Makes On-Page SEO Significant?
Well, it’s not only an important process, but it consists of the elements that one can easily control and manage to improve for a better quality of the website. Since it involves the internal being of the website, that means the search engine will primarily crawl with these elements to check the quality of the content, relevance of the keywords, and the functionality of the HTML attributes. On-Page SEO has a direct impact on one’s ranking and increases the probability of improving online visibility, brand awareness, engagement rate, and conversion rate. Talk to a reliable SEO agency for more information.
7 On-Page SEO Tactics
- Clear and direct search intent
On a website, there’s a specific page that has all the content and relevant information pertaining to the questions or queries of the users. However, the most common mistake made by web owners is not having a clear search intent on the search query of the users. It’s crucially important to provide content or information that contains the keyword used by the users. No matter what information is put on a website, it’s really important to have a clear and direct search intent.
Search engines especially Google, expect content that contains the keyword search and it will be used as a determinant factor to rank a specific website higher than other opposing websites. With thousands of results for only one keyword, this could mean tough competition for websites so that user will visit their page and scroll relevant information.
Also, search intent is the main reason behind the production of quality content for the users to answer their questions or queries. It holds a great insight into what type of content should be written in order to provide information to the user that are of the same niche. By doing such, the business would have a greater chance of getting discovered by the users.
- Update content regularly
Content, can be written, or visual presentations are the sole of good SEO. Not just any content but quality content that is relevant, helpful, and useful to the users in answering questions and providing new knowledge. This is important, especially to business sites and eCommerce marketing as the foundation of their conversion is through content. But a website could not improve its overall ranking and performance without updating the contents on it. Updating content regularly means writing contents that are timely and relevant for the user as a source of new information to read for.
- Prioritize featured snippet
A featured snippet is a box containing the most relevant results to a search query that display a short information. These pieces of information are being displayed on the very first part of the result page.
Featured snippet is considered as one of the significant factors for on-page optimization because it represents the additional SERP features of an information to secure a good ranking. It offers a huge opportunity to increase one’s ranking and boost brand awareness.
The characteristics of a featured snipper:
- The position of a featured snippet is in the very first organic search result, ensuring maximum exposure
- The portion occupied by a snippet is relatively larger than other search results
- It can be sometime included with media plugins like GIF or videos
- Provide rich information pertaining to the search query
- Attracts more traffic
- Optimize title and description tag
Title Tag is an HTML attribute that summarizes the content found on a page, and it’s necessary to include the keywords or phrases that describe what the page is all about. In making a title tag, use modifiers such as “best,” “guide,” “checklist,” and so much more to achieve a long-tailed keyword because this type of keyword ranks better than short-tailed ones.
On the other hand, the description tag is somehow similar to the title tag, but the difference is that the description tag has more intent to deliver to the users, which means a short summary that has more limited characters to use. This is a great way to give a more compelling and intriguing description to the user to build interest and motivation. It’s also necessary to include the keyword in the description as this has a direct impact on the CTR of a website.
Optimizing both title and description tag are crucially important as these will help Google and other search engines in knowing the content or quality of a website and how it provides a relevant search to the users.
- Monitor mentioned links or names
Monitoring unlinked mentioned is also being considered as an important on-page SEO tactic because it’s the sole of retrieving organic traffic and increasing conversion rate, potentially. There are third-party applications that help in tracking and monitoring unlinked mentions which offers granular control alerts for unmentioned links. It’s highly advisable to reach out to brands or parties that used to mention other brand names without linking it to the website of that brand. By this, it could substantially pull traffic and new visitors to the website.
- Optimized internal and external links
Internal and external links should both be optimized to achieve quality performance on webpages. Internal links are links that connect to other relevant content and information from a website to another that helps Google understand the quality of the content. If the internal links are not well-optimized, it would be difficult to signal search engines and lower chance of improving one’s ranking.
The same goes for external links. This other type of link also connects information and content to other high-ranked websites that of the same niche and interest. It helps improve the authoritativeness and credibility of the website. Google and other search engines will then index these links and reward website that has a good and functional link.
- Collaborating with influencers for quality content
Influencers have huge following platforms with diverse set of taste and interest that could potentially be new customers whenever persuaded on first hand. Collaborating with influencers has the ability to improve conversion rate and engagement rate, even brand awareness as there will be a lot of new customers and visitors who are intrigued the explore the brand being promoted. However, make sure to collaborate with influencers who have the same interest and mission with the brand – similarities in terms of niche, audience, and engagement so it would not be difficult to gain new customers.
