On-Page and Off-Page SEO Optimization

Learn About On-Page Optimization

SEO on-page optimization is one of the most important aspects that you should invest your time with. Without on-page optimization, you cannot achieve your desired results. You can start doing the following to enhance your on-page optimization effort:

Create A Well-Thought-Out Keyword

Keyword is extremely important for your webpage to rank well on search engines. There are online program such as ‘Keyword Everywhere’, ‘UberSuggest’, ‘Answer The Public’, that you can use to research for a keyword. However, do not rely too much on these programs as you should still do your own research to create a unique and well-researched keyword. Before deciding on which keyword to use, you should consider the keyword difficulty, which refers to how difficult or easy it is for your webpage to rank for the particular search term, and the keyword search volume; the number of people who are searching for that keyword.

Natural Keywords Work Best

It is essential to insert your keywords in your Meta title, headers or sub-headers. Your targeted keyword should also appear in the first 100 words in the webpage to make it easier for the search engines to crawl when a search is performed on the targeted keywords. However, avoid keyword stuffing as it will reduce the quality of the page content.

Long, But Quality Content

It may be useless and boring to create lengthy content, but Google and Bing value it. A 2000-word well written content is a concrete basis that the webpage provide essential information to the readers. A short blog post is also great, but it might not be able to provide full detailed information. Make it long but with quality.

Useful Headers Tag Are Required

Headings are helpful in leading the readers to the right content. Ensure it is clear and concise. Avoid unnecessary words and be creative when making one. H1 is exclusively used for main headers, where H2 to H6 are meant for sub-headers

Make Use Of Images

‘A picture is worth a thousand words’. It is definitely beneficial to have colourful and pleasing well-formatted images to attract the readers and deliver clearer intent than explaining it with long words.

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Learn About Off-Page Optimization

After writing content and publishing it on your webpage, some web owners should know that it is still important to keep track of your finished works as this will help to increase your visibility on search engines to get more organic traffic. Here are some tricks you can apply to work on your off-page optimization.

Social Sharing

Sharing your webpage to social media such as Facebook, Twitter, LinkedIn or Pinterest is definitely beneficial for gaining traffic to your website. If the users find your content and read it, search engines will notice it and indicate it as valuable to the readers. It is also important to create strategic links to increase your domain authority.

Keep tracks of your progress

Keeping track of your work is a good practice to know where you stand. Google Analytics is able to measure your webpage bounce rate and average time per session. If your bounce rate is high, it means that the user didn’t find it engaging and informative enough to spend their time in and you should work on this immediately.

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