Nearly, every country across the world is dealing with the menace of COVID-19 pandemic, and this is one of the toughest times the entire world has to face. Nothing is normal now, almost everything is shifting to new normal practices as this global outbreak has turned our lives upside down. Every individual is being responsible for their safety and actions; it is not only one person who fights against the virus, but every medical professionals and practitioner have made a great effort and sacrifices to keep us safe.
It created a war-like situation where every day, people die and people recovers, and many countries have been affected by it. So, it is an executive order to impose a lockdown restriction in each country to minimize the spread of COVID-19. It may or may not flattened the curve in some countries, but it is hitting the global economy drastically.
Nevertheless, if you are running an online business, there is still an effective way to thrive in a tightly limited productions, and that is with the help of digital marketing. It is all about adaptability to dive in into online platforms to promote the business, and since people are doing self-quarantine, it is the best way to reach your target market, anytime, anywhere.
Here are a few simple but effective ways to help you market your business digitally during the lockdown period:
Polish Your SEO
These days, people are spending most of their time online ever than before, and with a strict border control, people are looking for products and services on the internet aside from everyday news reading and entertainment. Literally, website traffic is constantly booming everywhere, and it is a huge opportunity to introduce your business to the people online. Nothing could be more effective than engaging in Search Engine Optimization (SEO). It will enhance your online visibility with the best budget you have to invest. This is the best time to upgrade your SEO strategy and boost your rank in Search Engine Results Page and with that, you will be hiding no more.
Update Your Local Listing
As the government continues to impose strict border control and preventive measures, it is a huge opportunity for every business to update its local listing and visibility to attract buyers and increase their rank on the Search Engine Results Page. People search online and look for products or services on a local nearby for their daily needs of supply, so it is a good move to update and optimize your local listings for “near me” and “open now” searches to easily help people in finding your business. Also, managing page reviews play an important role in digital marketing. People refer to reviews before buying something even they are already in your website because it builds a sense of loyalty and credibility if they see good reviews and feedbacks. When you do not invest your time managing bad reviews and improving your features and services, you will lose a lot of potential buyers and a decrease in market exposure.
Be More Active On Social Media
The COVID-19 pandemic has changed the lifestyle of everyone. People are locked in their homes. No restaurant, no movies, no school, everything is close to abide with the new rules and regulations taken as a preventive measure to avoid the increase of daily positive cases. It is the new era of social distancing and physical distancing, and this led to people to no choice to log in on the internet and connect with their significant others, and even some millennials who weren’t interested engaging in social media. Your audience or target market is more active on social media than you and is ready to engage on your business and what you can offer.
Isn’t a great time and opportunity to attract your local and outside customers? Obviously, yes!
It may be a massive loss to some businesses, but it is also the best time to adapt new ways and marketing techniques more effective than before in reaching out to your target market. However, you still need to be more creative, unique, and consistent to drain out customer’s satisfaction from your products or services.
In A Nutshell
Until now, it is still a difficult time for everyone, but you cannot just quit or stop in the middle of the road that is why keeping up with the changes is very vital when running a business. The current situation is not favourable for businesses, but you cannot just sit back and wait for better circumstances. Instead, you should utilize this time to boost the online presence of your business and focus on creating an effective digital marketing strategy.
By implementing an appropriate digital marketing approach, you can help your business to thrive and succeed. This is the time to connect with your target market and establish your relationship with them.
So, what are you waiting for?
It is time to go digital.