Local SEO Singapore Services | Local SEO Marketing In Singapore

Local SEO Singapore is the process of optimizing your online presence to attract more customers from a relevant local search in Google or other local search engines. It can help you achieve a higher ranking in local search results through technical SEO, on-site and off-site optimization, and content marketing strategy. If you are a local store and you want the people to reach your business easily and increase your market exposure within your business vicinity, then your only option is to optimize your website for local SEO search.

Local SEO Singapore allows customers to find the location of your business. Before you begin with Local SEO in Singapore, you should have already setup a Google My Business (GMB) account to list your business in Google local search engine. GMB is free tool for local businesses and organizations to manage their online local presence and increase their local market exposure.


Local SEO in Singapore can bring so much success to your business, and it is not only limited to increasing your ranking on Google local search engine. Here are some of the best benefits local SEO can offer.

Building Citations Enhances Online Visibility
When doing local SEO, the first thing an SEO agency would talk about is creating online business citations. It simply means the mention of your company’s name, physical address and contact information (or NAP) which are very essential for the customers to discover your business. This set of information is also known as NAP – which stands for Name, Address and Phone Number. By building business citations on relevant directories, it helps your business to be found by people who are really interested in your products or services.

On-Site Optimization Improves Website Traffic
With on-site optimization done right, it can increase your website traffic and potentially increase the leads and sales. On-site optimization requires continually revisit of your site and re-optimize the content as needed. This includes mobile-friendly web design, fast loading speed, use of targeted keywords naturally and many more.

GMB Enhances Business Trustworthiness
You can’t change your business physical location, but you can positively influence other factors that enable you to rank better in Google. According to Google, businesses that verify their Google My Business profile are more likely to appear trustworthy and reputable by the customers. GMB account also helps your business to build visibility and conversions through Google Maps and the local pack.

Content And Link Building Helps To Boost Relevant And Credibility
It helps you connect and entice your local customers by answering to their queries and providing a solution. If you regularly publish quality contents that are localized and relevant to the searches, you can establish credibility among our community and allows your website to earn links from other businesses. This is also a way to drive relevant traffic to your business website which indirectly translates to more leads and sales.


Local SEO continues to be the vital approach for every business site to reach their target market with no doubt. Local SEO is able to help you to attract new customers as well as increasing your business visibility.

Local Search is highly targeted and timely

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Local SEO marketing allows you to target localized searches when customers search for a particular products or services near to them.

The 3 pack shows in 93% of searches with local intent

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Google’s 3-pack (or map pack) appears in 93% of the time for local related searches. This is also referred to as Rank ZERO in Google local Search Engine Results Pages.  You can be one of the top three results that can bring success to your business.

The algorithms are highly effective at determining user location

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The Google local search engine has a unique algorithm system in place to determine the searcher’s location and is able to monitor how your customers engage on your website.

Mobile searches continue to grow

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According to a study, almost 82% of the entire population in Singapore are using mobile phones. This is concrete evidence that optimizing your website for local search marketing is a must.

Local Search has a terrific ROI

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Unlike traditional marketing & advertising strategies such as TV or newspaper advertisement, Local SEO is a pull marketing strategy that places your business to the customers when they are searching for it.

Local SEO is inexpensive

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Compared to traditional marketing & advertising strategies, local SEO is budget-friendly that requires minimal monthly marketing investment to generate exposure and results. With only a small budget, you can easily start-up optimizing your website and generate good results.


The reason why other business owners are hesitant to optimize their website for local search marketing is perhaps because of the cost. At Outrankco, we offer services with correct pricing to compensate the work it’s solely paid for.

Creating Local Citations

  • Local citations include the business name, address, contact information that will help Google and other local search engines to connect with your business.

Local Webpage

  • You should have at least one webpage that displays your geographical location which focus on local keywords when your customers search for your products or services. The cost to design and develop a new local web page will depend on its complexity and additional features, if any.

Local Links

  • It is definitely beneficial if you can include building relevant and authoritative links from organizations or other sources in your local area. However it can be rather pricey especially it’s coming from high authority website. Some companies may charge $150 to $200 per link.

Content Marketing

  • Every website needs to have quality content to inform and entice the customers, much so for local SEO. The content you have provided need to answer their queries and offer them with a suitable solution. The cost of hiring either a freelance copywriter or engage an local SEO agency to generate content for your local SEO will have to depend on your content word count as well as your writer’s experience.

GMB Management

  • The key factor of a successful local SEO is setting up a local GMB account to maintain your online local presence. Agencies may charge you either based on a one-time setup fee or by management contract where SEO agencies will assist to generate content, optimizing images and maintaining other aspects of your GMB account.


Technical Website SEO

Technical SEO is the process of laying the foundation of your website. It’s about translating your design proposal into an actual website through programming and optimization. Technical SEO also covers a wide range of features and elements needed to be done, so local search engines can easily crawl and index your site, such as:

  • Website speed
  • Programming and coding
  • CSS and Java Script
  • Internal linking
  • Mobile friendliness
  • URL structure
  • Schema Markup

On-Site & Off-Site Optimization

Optimizing the internal structure of your website can play a huge role in improving your ranking on local search engines such as Google. It mainly involves the following:

  • Title tags
  • Meta description
  • Headline
  • Publishing quality content
  • Webpage accessibility
  • Creating keywords

Off-site optimization refers to outside activities of your website in order to build credibility and domain authority. It includes the following:

  • Google My Business (GMB)
  • Local Link building
  • Relevant content
  • Public Relations
  • Social media strategy
  • Online reviews and recommendations

Effective Content Strategy

Content strategy refers to creating content that are useful and relevant to the queries of the users. It can be a whitepaper, blog post, or a related article that answers to the questions and offer solutions to the customers. It’s one of the most important factors that can improve your ranking on the local search engine.


Google’s local Map Pack is a boxed part listed on Google SERPs that displays the top three most relevant local businesses to the search inquiry. It allows the user to easily find the store they want to visit with all the essential information in the Google map pack directly.

On the other hand, an organic search results is the usual free listing displayed in Google’s SERPs.

According to a study, 33% of the total clicks go to the local map pack results while 40% goes to the organic search results. However, the local map pack provides a more relevant result as it displays all the required contact information for the customers.

The key takeaway is it pays to rank in both local map pack and organic search results.


If you’re someone who happens to be unsure of your local SEO efforts, the best thing you should do is to contact a reputable Singapore local SEO agency in Singapore and invest your money in their local SEO service. Feel free to contact us for a free local SEO consultation.


5.0 14 reviews

  • Avatar Jade ★★★★★ in the last week
    I had a great experience with Outrankco for their SEO consultation service. This was my first time working … More with a SEO agency, and I appreciate the company for being transparent in all our communications. The hour-long session I had with Han Wei was really eye opening. He shared with me new strategies and ideas which I can bring along with me for my next SEO project. Kudos to his effort!
  • Avatar Sim Chuan ★★★★★ in the last week
    I am very pleased with the work that Han Wei and his team have done for me. The website they built is … More exactly what I wanted, it meets all my needs in a professional way and stands out from other sites on the internet thanks to their creativity! I can't recommend Outrankco enough.
  • Avatar Sherry Eong ★★★★★ 6 months ago
    Few months back I’ve signed up the SEO audit and consultation service with Outrankco. Unlike other SEO … More agency who gave me a template audit report that can be generated online, Chris sat down and thoroughly go through my website, identify and give suggestions on how and what can I do to improve the overall ranking of my website. Chris has shown professionalism and patience when answering all my queries. And now, I’m a happy customer of Outrankco. Thank you, team!
  • Avatar Daniel Ong ★★★★★ 6 months ago
    Initially we are very reluctant to spend more for another SEO service. Had been cheated before, and the … More SEO agency claim that they will rank us. But in the end, no rank then they just stop collecting payment from us and say will keep doing till we rank, and no news after that.
    For Outrankco, the reason we use them is that they provide a money-back guarantee for their SEO service and that is something that makes us feel confident to go with them. In the end, we are not disappointed. Special thanks to Hanwei. He is super responsive. As we are not really tech-savvy, whenever we got questions, he will explain to us patiently and make sure we understand the concept. Definitely recommend using their service.
  • Avatar Mely Lee ★★★★★ 3 months ago
    After a lot of searching and deliberation, I am happy to say that I have found the SEO service for me. … More Outrankco is not only professional but they are attentive and helpful. After browsing their website, I contacted them for a consultation on my situation, and Hanwei is happy to help me out. Not once did he make me feel like an inconvenience or bother him with too many inquiries. Nowadays customer service is hard to come by, and Hanwei go above-and-beyond what's expected - not just answering my question but walking me through every step which made the entire campaign completely seamless.
    It's hard when you know that there are so many SEO companies out there who would easily take your money but offer nothing more than mediocre results if anything at all; it can be really tough finding one you're confident with. That is why I am extremely pleased and I can't help but recommend Outrankco to everyone who is searching for a reliable SEO agency.
  • Avatar Ceyang Foo ★★★★★ 7 months ago
    Our company has engaged Outrankco for our SEO marketing campaign in Singapore and we are very delighted … More with the SEO services rendered by Chris. Besides being responsive and responsible, Chris goes beyond the extra miles to give us suggestions and comments on how we can enhance our site conversion. We are happy with the ranking results delivered. Definitely a job well done.
  • Avatar Andy Low ★★★★★ 6 months ago
    Chris has provided us with professional SEO services. Unlike other SEO agency, Chris made an effort to … More understand our business and industry, and provided an effective recommendation on how to optimize our business website. Our management is delighted with the results and it removes the negative stigma they previously had with SEO. I would recommend Outrankco to anyone.
  • Avatar Jaderoom Singapore ★★★★★ 6 months ago
    The SEO services provided by Outrankco SEO agency prove to be beneficial to our business. We experience … More a dramatic increase of web traffic to our website, and more importantly, the amount of qualified leads increases too. Chris is easy to work with and he is very informative and well-prepared.
  • Avatar Edwin Goh ★★★★★ 4 months ago
    I’ve engaged Outrankco SEO agency to help with my childcare centre last year. Chris & Hanwei is very … More responsive and always do his best to propose the most effective solutions for my centre. Have stopped the seo service since as the centre is now in full capacity.
  • Avatar Siew Ting, Jessica Ong ★★★★★ 6 months ago
    We’ve engaged Outrankco SEO Singapore agency for our company’s website revamp work. Chris took pride … More with his work and has walked me through the entire process of website revamping with ease and patience. Every response and feedback were promptly met. Thank you Chris!
  • Avatar Alex Sim ★★★★★ 6 months ago
    This is the 2nd time I've engaged Outrankco SEO services for my projects. They are very technical … More and take their work seriously. More importantly they have helped me to rank my money-making keywords within a short period. Will recommend them to anyone. Keep up the good work.
  • Avatar Eric Chia ★★★★★ 6 months ago
    Outrankco’s SEO agency provides an immerse value to our company. I’m truly blessed to have engaged their … More service. A shoutout to Chris who is our PIC for our SEO marketing campaign. Thanks for the work rendered to us.
  • Avatar Chloe Li ★★★★★ 11 months ago
    Our company engaged Outranko to help us create our new company website for our Asia Pacific business, … More they managed to complete it within a short span of time and we even earn praises from our headquarter Germany. As I knew nothing much about website creation and the technical terms involved, Outranko has been extremely professional, particularly Han Wei has been very helpful and friendly explaining to me patiently and making a few proposals to meet our requirements. I am very impressed with their prompt service and jargon-free advice and tips on improving seo he shared with us. Reasonably priced with excellent service, I would recommend Outrankco to anyone !
  • Avatar Jaciey Salvatore ★★★★★ a year ago
    I believe this review is definitely long overdue. Thank you for the SEO services rendered to our company. … More Spending almost a year with another SEO agency, my site is still struggling to get to the 1st page. Thankfully right now I'm able to see our site appearing at the 1st page. It’s really incredible that the leads I’m getting increases day by day. It has been a wonderful journey and experience working with your team. Hope that my ranking will maintain at the current position (last checked it’s at no.2 position).Thank you once again.Cheers, JC SohPs: You can keep your money-back guarantee, and congrats to your new incorporation!


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All businesses, no matter how small or big it is. It’s a necessity to optimize the website for local SEO search.

Local SEO Search

Local SEO is the process of optimizing your website to increase online presence and attract more customers from a relevant local search in Google or other search engines. It targets a specific area of a country.

Island-wide SEO Search

Island-wide SEO is the process of optimizing your website from a relevant local search but this time, it focuses on the whole country or geography (i.e. Singapore)

Google My Business (GMB) always matters when it comes to building a website, especially if you want to rank high in local search. GMB is a free tool that allows you to promote your business and business profile, connect to the customers, post updates, and manage the interactions of all customers to your local business.


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