Local SEO Singapore Services | Local SEO Marketing In Singapore

Local SEO Singapore is the process of optimizing your online presence to attract more customers from a relevant local search in Google or other local search engines. It can help you achieve a higher ranking in local search results through technical SEO, on-site and off-site optimization, and content marketing strategy. If you are a local store and you want the people to reach your business easily and increase your market exposure within your business vicinity, then your only option is to optimize your website for local SEO search.

Local SEO Singapore allows customers to find the location of your business. Before you begin with Local SEO in Singapore, you should have already setup a Google My Business (GMB) account to list your business in Google local search engine. GMB is free tool for local businesses and organizations to manage their online local presence and increase their local market exposure. 


Local SEO in Singapore

Local SEO in Singapore can bring so much success to your business, and it is not only limited to increasing your ranking on Google local search engine. Here are some of the best benefits local SEO can offer. 

Building Citations Enhances Online Visibility

When doing local SEO, the first thing an SEO agency would talk about is creating online business citations. It simply means the mention of your company’s name, physical address and contact information (or NAP) which are very essential for the customers to discover your business. This set of information is also known as NAP – which stands for Name, Address and Phone Number. By building business citations on relevant directories, it helps your business to be found by people who are really interested in your products or services. 

Building Citations Enhances Online Visibility

With on-site optimization done right, it can increase your website traffic and potentially increase the leads and sales. On-site optimization requires continually revisit of your site and re-optimize the content as needed. This includes mobile-friendly web design, fast loading speed, use of targeted keywords naturally and many more.

GMB Enhances Business Trustworthiness

You can’t change your business physical location, but you can positively influence other factors that enable you to rank better in Google. According to Google, businesses that verify their Google My Business profile are more likely to appear trustworthy and reputable by the customers. GMB account also helps your business to build visibility and conversions through Google Maps and the local pack. 

Content And Link Building Helps To Boost Relevant And Credibility

It helps you connect and entice your local customers by answering to their queries and providing a solution. If you regularly publish quality contents that are localized and relevant to the searches, you can establish credibility among our community and allows your website to earn links from other businesses. This is also a way to drive relevant traffic to your business website which indirectly translates to more leads and sales.


Local SEO continues to be the vital approach for every business site to reach their target market with no doubt. Local SEO is able to help you to attract new customers as well as increasing your business visibility. 

local business

Local Search is highly targeted and timely

Local SEO marketing allows you to target localized searches when customers search for a particular products or services near to them.

site operational

The 3 pack shows in 93% of searches with local intent

Google’s 3-pack (or map pack) appears in 93% of the time for local related searches. This is also referred to as Rank ZERO in Google local Search Engine Results Pages. You can be one of the top three results that can bring success to your business.

singapore google search

The algorithms are highly effective at determining user location

The Google local search engine has a unique algorithm system in place to determine the searcher’s location and is able to monitor how your customers engage on your website.

local search engine optimization seo

Mobile searches continue to grow

According to a study, almost 82% of the entire population in Singapore are using mobile phones. This is concrete evidence that optimizing your website for local search marketing is a must.

website operational

Local Search has a terrific ROI

Unlike traditional marketing & advertising strategies such as TV or newspaper advertisement, Local SEO is a pull marketing strategy that places your business to the customers when they are searching for it.

local business seo solution

Local SEO is inexpensive

Compared to traditional marketing & advertising strategies, local SEO is budget-friendly that requires minimal monthly marketing investment to generate exposure and results. With only a small budget, you can easily start-up optimizing your website and generate good results.


The reason why other business owners are hesitant to optimize their website for local search marketing is perhaps because of the cost. At Outrankco, we offer services with correct pricing to compensate the work it’s solely paid for.

Creating Local Citations

  • Local citations include the business name, address, contact information that will help Google and other local search engines to connect with your business. 

Local Webpage

  • You should have at least one webpage that displays your geographical location which focus on local keywords when your customers search for your products or services. The cost to design and develop a new local web page will depend on its complexity and additional features, if any.  

Local Links

  • It is definitely beneficial if you can include building relevant and authoritative links from organizations or other sources in your local area. However it can be rather pricey especially it’s coming from high authority website. Some companies may charge $150 to $200 per link. 

Content Marketing

  • Every website needs to have quality content to inform and entice the customers, much so for local SEO. The content you have provided need to answer their queries and offer them with a suitable solution. The cost of hiring either a freelance copywriter or engage an local SEO agency to generate content for your local SEO will have to depend on your content word count as well as your writer’s experience.

GMB Management

  • The key factor of a successful local SEO is setting up a local GMB account to maintain your online local presence. Agencies may charge you either based on a one-time setup fee or by management contract where SEO agencies will assist to generate content, optimizing images and maintaining other aspects of your GMB account. 


Technical Website SEO

Technical SEO is the process of laying the foundation of your website. It’s about translating your design proposal into an actual website through programming and optimization. Technical SEO also covers a wide range of features and elements needed to be done, so local search engines can easily crawl and index your site, such as:

  • Website speed
  • Programming and coding
  • CSS and Java Script
  • Internal linking
  • Mobile friendliness
  • URL structure
  • Schema Markup

On-Site & Off-Site Optimization

Optimizing the internal structure of your website can play a huge role in improving your ranking on local search engines such as Google. It mainly involves the following:

  • Title tags
  • Meta description
  • Headline
  • Publishing quality content
  • Webpage accessibility
  • Creating keywords

Off-site optimization refers to outside activities of your website in order to build credibility and domain authority. It includes the following:

  • Google My Business (GMB)
  • Local Link building
  • Relevant content
  • Public Relations
  • Social media strategy
  • Online reviews and recommendations

Effective Content Strategy

Content strategy refers to creating content that are useful and relevant to the queries of the users. It can be a whitepaper, blog post, or a related article that answers to the questions and offer solutions to the customers. It’s one of the most important factors that can improve your ranking on the local search engine.  


Google’s local Map Pack is a boxed part listed on Google SERPs that displays the top three most relevant local businesses to the search inquiry. It allows the user to easily find the store they want to visit with all the essential information in the Google map pack directly.

On the other hand, an organic search results is the usual free listing displayed in Google’s SERPs.

According to a study, 33% of the total clicks go to the local map pack results while 40% goes to the organic search results. However, the local map pack provides a more relevant result as it displays all the required contact information for the customers.

The key takeaway is it pays to rank in both local map pack and organic search results. 


If you’re someone who happens to be unsure of your local SEO efforts, the best thing you should do is to contact a reputable Singapore local SEO agency in Singapore and invest your money in their local SEO service. Feel free to contact us for a free local SEO consultation. 


5.0 19 reviews

  • Avatar Janice Low ★★★★★ 2 months ago
    We have engaged Outrankco to manage our PPC campaign and have been pleased with the results so far. The … More team has always been super approachable and helpful. It is an absolute pleasure to work with them.
  • Avatar Vincent Low ★★★★★ 2 months ago
    Since we started working with Outrankco, we have seen a surge in the number of qualified leads coming … More from our website. Hanwei is excellent and always responds to our inquiries promptly. They are the agency you can count on if you need help with SEO to market your business online.
  • Avatar Keen Lee ★★★★★ 2 months ago
    They are one of the few SEO agencies that really took time to explain their process and what they can … More offer us. Hanwei is detailed in explaining what his company does, why his team is different and how they plan on getting results for us. Overall I'm pleased with the current performance and results.
  • Avatar Onur Dokmetas ★★★★★ 5 months ago
    From the beginning to the end, Outrankco was extremely responsive and easy to work with. We were very … More delighted with fast and satisfying results with our rankings.
    Not only did Outrankco provide the services we agreed on, they were also willing to take that extra step whenever we needed help.
    It was definitely a pleasure to work with Han Wei and the whole team.
  • Avatar SSB Group ★★★★★ 6 months ago
    We've been working with Outrankco SEO Singapore for several months now, and their SEO service has … More helped our subsidiary's websites gain more traffic while improving their Google keywords position. Overall, I'm pleased with Outrankco's service and would definitely recommend them to anyone looking for help with their SEO.
  • Avatar ng kelly ★★★★★ 7 months ago
    I’ve been working with way too many different SEO agencies for the last few years. They all promise the … More same thing and all under deliver. Outrankco is a breath of fresh air. Hanwei has been super responsive and straightforward, which I really appreciate. He didn't sugarcoat anything when it came down to how much time we would need for my project. I would highly recommend Outrankco to anyone looking for a quality SEO agency.
  • Avatar Quah Guan ★★★★★ 6 months ago
    I was recommended by a friend to check out Outrankco for their SEO services. I’m really glad that we … More found this company as they have been able achieve high rankings for our targeted keywords! The customer service is excellent, and you can tell Hanwei cares deeply about his work - he's always available when needed (even on weekends!). It feels great knowing there are people who want what’s best not only professionally but personally too.
  • Avatar Jade ★★★★★ 11 months ago
    I had a great experience with Outrankco for their SEO consultation service. This was my first time working … More with a SEO agency, and I appreciate the company for being transparent in all our communications. The hour-long session I had with Han Wei was really eye opening. He shared with me new strategies and ideas which I can bring along with me for my next SEO project. Kudos to his effort!
  • Avatar Mely Lee ★★★★★ a year ago
    After a lot of searching and deliberation, I am happy to say that I have found the SEO service for me. … More Outrankco is not only professional but they are attentive and helpful. After browsing their website, I contacted them for a consultation on my situation, and Hanwei is happy to help me out. Not once did he make me feel like an inconvenience or bother him with too many inquiries. Nowadays customer service is hard to come by, and Hanwei go above-and-beyond what's expected - not just answering my question but walking me through every step which made the entire campaign completely seamless.
    It's hard when you know that there are so many SEO companies out there who would easily take your money but offer nothing more than mediocre results if anything at all; it can be really tough finding one you're confident with. That is why I am extremely pleased and I can't help but recommend Outrankco to everyone who is searching for a reliable SEO agency.
  • Avatar Edwin Goh ★★★★★ a year ago
    I’ve engaged Outrankco SEO agency to help with my childcare centre last year. Chris & Hanwei is very … More responsive and always do his best to propose the most effective solutions for my centre. Have stopped the seo service since as the centre is now in full capacity.
  • Avatar Jaderoom Singapore ★★★★★ a year ago
    The SEO services provided by Outrankco SEO agency prove to be beneficial to our business. We experience … More a dramatic increase of web traffic to our website, and more importantly, the amount of qualified leads increases too. Chris is easy to work with and he is very informative and well-prepared.
  • Avatar Siew Ting, Jessica Ong ★★★★★ a year ago
    We’ve engaged Outrankco SEO Singapore agency for our company’s website revamp work. Chris took pride … More with his work and has walked me through the entire process of website revamping with ease and patience. Every response and feedback were promptly met. Thank you Chris!
  • Avatar Alex Sim ★★★★★ a year ago
    This is the 2nd time I've engaged Outrankco SEO services for my projects. They are very technical … More and take their work seriously. More importantly they have helped me to rank my money-making keywords within a short period. Will recommend them to anyone. Keep up the good work.
  • Avatar Eric Chia ★★★★★ a year ago
    Outrankco’s SEO agency provides an immerse value to our company. I’m truly blessed to have engaged their … More service. A shoutout to Chris who is our PIC for our SEO marketing campaign. Thanks for the work rendered to us.
  • Avatar Andy Low ★★★★★ a year ago
    Chris has provided us with professional SEO services. Unlike other SEO agency, Chris made an effort to … More understand our business and industry, and provided an effective recommendation on how to optimize our business website. Our management is delighted with the results and it removes the negative stigma they previously had with SEO. I would recommend Outrankco to anyone.


client somfy singapore
client national university of singapore (nus)
client novena pain management centre
client oem cosmetic
client airmaxx aircon
client nam wah pai
client das interior
client mindwise
client smartz playhouse
client apple tree playhouse
client seb academy
client best physics tuition
client alibaba printing
client airmaxx aircon
client ssb cryogenic equipment
client twist hair salon
client the nailist
client perky lash


All businesses, no matter how small or big it is. It’s a necessity to optimize the website for local SEO search. 

Local SEO Search

Local SEO is the process of optimizing your website to increase online presence and attract more customers from a relevant local search in Google or other search engines. It targets a specific area of a country.

Island-wide SEO Search

Island-wide SEO is the process of optimizing your website from a relevant local search but this time, it focuses on the whole country or geography (i.e. Singapore)

Google My Business (GMB) always matters when it comes to building a website, especially if you want to rank high in local search. GMB is a free tool that allows you to promote your business and business profile, connect to the customers, post updates, and manage the interactions of all customers to your local business.


Let’s talk about your project.
Use the form below to drop us a message.

    By clicking submit you are agreeing to our terms and conditions and privacy policy.
    We may use your personal data to contact you in accordance with the Personal Data Protection Act (PDPA) and Personal Data Protection Policy. Please contact us for further details on our Personal Data Protection Policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.

    Other Ways To Connect

    Call, email, fill up the form – whatever works for you. We’ll be here.

    LINK@AMK, 3 Ang Mo Kio Street 62,
    #02-02, Singapore 569139

    CALL          +65 8917 6725
    EMAIL        info@outrankco.sg