As the competition in the marketplace continues to rise, many businesses resort to practicing unethical methods on their websites. This is one of the reasons why other websites can easily rank on search engines and generate web traffic. However, Google will penalize these websites for violating the guidelines.
Here are some of the things you should not do in your SEO.
Don’t Buying links
Link building is a term used to describe the process of acquiring backlinks from other websites. It is vital in SEO as it will affect the ranking of a website on the search engine. To rank higher than your competitors is not easy, and it takes time to produce desirable results. That is why other websites are paying huge amounts of money to buy links and engaged in black-hat SEO. These practices can destroy your business website as it negatively affects your ranking on search engines.
Links buying is rather expensive. Therefore it’s better off for you to spend your resources to engage a reliable SEO agency to focus on both on-page and off-page optimization, and build backlinks naturally.
Don’t Do Black-Hat SEO
Black-Hat SEO is an unethical practice that webmasters use to immediately rank on search engines. It is considered a violation of the search engine’s guidelines. Black-hat SEO includes all undesirable link building strategies such as hidden links, link manipulation, links schemes, and link farms.
Managing a website is not as easy as selling a product or service. It requires time and efforts to optimize the website. It is also difficult to find a reliable SEO agency. This is one of the reasons why some businesses are buying links and doing black-hat SEO.
To guide you in finding a competent SEO agency, take notes of these following:
Do A Thorough Research
If you’re a new business owner and you want to find a well-founded SEO, expand your research, and consider other options in finding the best agency. Not every agency has the complete tools and applications to provide a well-optimized website, and some aren’t able to maintain a long contract period to manage it.
Do A Trial Process
This would let you experience their service before signing for a partnership. It is a great way to test what they can do and offer to you for your website.
If you are adventurous and want to do your own SEO, here are the things you can do as a web owner:
1. On-Page Optimization – create quality content, optimizing your Meta and header tags, organise your site structure and incorporating a blog page into your website are just some of the things you could do. Also, don’t forget your ‘call to action’ function.
2. Build Citations – you can submit your business information like company name, address and phone number to free online directories such as YellowPages, Yelp and Foursquare. It can boost your ranking on search engines, especially useful if you want to rank in local search, and for more people to know about your business. This will also help search engines to verify your website and increase the trustworthiness of your business.
3. Social Media Presence – Using Facebook, Instagram, Twitter, and Pinterest can help you establish brand awareness and connect to your customers. Post regularly on these social media can attract potential customers and generate web traffic. YouTube is also another great platform to create videos or to collaborate with influencers to promote your business.
Managing a website and optimizing it to achieve a good ranking on search engine is not as easy as it seems, especially if you don’t have prior knowledge and knowhow of search engine optimization. Whether to DIY or to engage a trustworthy SEO agency, just remember not to resort to unethical practices like buying links and black-hat SEO.