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How Much Does SEO Costs For Small Business

How Much Does SEO Costs For Small Business

Are you looking for an SEO agency to handle your digital needs in marketing your small business? If you are, then you’d better be aware of the cost in employing these SEO experts, to know if your finances allows.

Search Engine Optimization is an awesome strategy to help your business build online presence, be noticed by search engines, increase website visits and generating sales leads.

When we talk about the cost, it depend on what types of SEO services the marketing agency is providing. For a start, here are the basic services that you should expect, or your SEO agency should provide:

  • A comprehensive audit of your website
  • Keyword Research, Analysis and Recommendation
  • Content Optimization
  • Link Building

The four things mentioned above will help to get you started. But if you have extra budget, you can add-on to other SEO services to strengthen your overall digital campaign, such as GMB optimization, citation submission, backlink generation, social sites profile creation and more.


What To Expect From An SEO Agency

Most SEO companies will outline their SEO packages with a specific monthly charge. SEO services in Singapore can range from hundreds to even thousands per month, depending on the type of work your SEO agency is providing. Meaning, if your website needs a lot of fixing on technical problems, if you want more keywords and content submissions, and if your target keywords are too competitive, you can expect the cost of SEO marketing to be on a high side.

For those that are in a hurry to see results, you may have to pay more for additional digital marketing support such as the Pay-Per-Click advertising, or PPC.

Here are estimated prices you may want to take note of:

Basic SEO Service

A basic package can range from $400 to $700 per month. Services provided may include:

  • Preliminary assessment of your website, including competitor analysis, website audit and backlink analysis
  • Keyword research, analysis and recommendation
  • Optimizing existing website content
  • Article writing
  • External inbound and internal linking
  • Monthly reporting of website performance

Advanced SEO Service

Advanced package can range from $800 onwards per month. Usually more variables are taken into account compared to a basic package, such as deeper and continuous optimization of the website. SEO company will require a deep understanding of SEO technical know-how. Aside from the basic service, you’ll probably get:

  • Citation submission
  • Social Profile creation
  • Backlink optimization
  • Press Release submission
  • Google My Business account management

Freelance SEO

Price can range from $200 to $400. It’s the cheapest compared to a full-fledge SEO company, but the investment risk is higher too. One disadvantage is they may not have access to SEO tools and resources required to perform a comprehensive optimization.

Some SEO agencies may not provide the same type of packages as listed above, as they believe every business’s goal, type of industries they are in and the target keywords difficulty are different. Nevertheless there will surely be one company in Singapore that can certainly fulfill your budget requirement and marketing needs.


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