Google is usually the first
thing that comes into mind when people talk about search engines, and that’s a
fact. It’s a common thought since the company had an 88.37% share of the search
engine market industry in the US last September 2019. Even though it’s clear
that Google is above all the other search engines, others should not be
undermined or forgotten.
Other search engines
are not used by people because they are focused on Google as their main search
site. Let’s get to know the competitors of Google and their difference from the
top search engine!
Google – The King Of All Search Engines
People use Google as
their main choice without getting confused or even thinking hard. However, it’s
good to know the facts first for you to get a good comparison even if this
search engine is more popularly used than the others. Below are the details
that you will want to know.
Google was established in 1998 and has been the top search engine for many decades. In 2019, Alexa ranked Google as the most famous website in the whole world wherein the main source of income is selling or providing online advertisements service.
It is also the main
choice of marketers because Google is the leading search engine having a 92.25%
market share worldwide and 3.5 billion searches every single day.
Here are some of the
search statistics from Google that proves how successful this company is:
- Google has an 85% share of mobile traffic all around the world.
- More than 75,000 queries in every second are handled by Google.
- Websites that move up one spot in the search result of Google can boost CTRs up to 30.8%.
- Internet users are four times more likely to click on a paid search ad that they see on Google rather than the competitors.
- 46% account for local searches of all searches done on Google.
Google is really amazing, come to think of it. Can people gain something else by using a different search engine? Let’s see.
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Getting To Know The Competitors
Other search engines
that are also known are Yahoo, Baidu, and Bing. For those who are trying to
find other options to improve websites or explore other options, these search
engines might bring in favorable results for marketers or website owners.
1. Yahoo
Yahoo and Google vary in many aspects. Yahoo is powered by Bing since 2011 which is why they have some similarities.
Yahoo is in favor of authenticity, which means it chooses older websites that have maintained their popularity using original content. This is crucial since you can’t expect your new website to show up instantly on Yahoo even with your SEO efforts. Google focuses more on content and not on how old a certain website is. Yahoo is similar to Bing because it values the meta-keywords and targeted keywords even if Google does not.
Google is usually used
by the younger generation, mostly those who are until the age of 44. Yahoo is a
preferable choice for older individuals, most especially to those who are
beyond 65 years of age, and they are least fond of using the top search engine.
Another similar thing
that you can take advantage of with Bing and Yahoo is the underlying technology
between the two since you can apply the same SEO practices so that better
results can be achieved on the two rather than only one.
2. Bing
What sets apart Bing
and Google is how they give importance to keywords differently. Google utilizes
context to know what search results are suitable for which users. With Bing,
they base on targeted keywords when ranking websites. For those who use
targeted keywords, they have a better chance to increase their ranking on Bing.
Google does not use
meta-keywords as its ranking parameter and they made an open statement about
this matter, but Bing is considering meta-keywords.
Google has more
emphasis on quality when it comes to backlinking. Focusing on quantity can
negatively affect results. However, Bing has a different approach since it
prefers more on backlinks that come from domains such as .gov, .edu, and .org.
Bing’s target group
section is also different from Google. Google targets younger internet users,
ages that are of 18 to 44 years old. Bing search users mostly fall in the 45 to
64 years age bracket. But, there are also individuals from 25 to 34 years old
brackets that use Bing even if they mostly prefer Google.
When it comes to web content,
Bing prefers diversity. They value videos and images that a website has. With
Google, on the other hand, it is best to focus on text since the more
high-quality and engaging it is, the results will be even better.
3. Baidu
Google can’t be used
in China, with that, the second most used search engine is Baidu. Just within
China alone, it can do 3.3 billion searches in a day.
If a website needs to
be added to search engines, the time of completion it needs may differ on Baidu
and Google. Google can complete the adding process faster because the algorithm
of Baidu is very meticulous or detail-oriented, and it also checks if the
content respects their country’s rules.
Baidu also values the
number or amount of backlinks on a certain website, just like Bing and Yahoo.
Google is the only one that focuses more on quality, while the competitors
consider the number of backlinks.
Websites that contain
vibrant and interesting content are more preferred by Baidu, which means that a
website that has videos, images, music, etc. may have some advantage. It’s
different from Google since it values informative and engaging content above
everything.
Now, the aspect
wherein Baidu has the advantage compared to Google is knowing the changes in
SEO. Why? It’s because Baidu does this much faster than Google. This is awesome
for new websites that contain optimized content since their webpage can secure
a good ranking spot instantly.
Conclusion
Website owners and marketers use Google search engine mainly because of the volume of consumers it has. The massive information, speed, and accuracy of search results are the reasons why people prefer Google. However, take note that its competitors have different audiences or markets that can also be reached out to especially if you think outside of the box. Just remember this simple trick: learn how to adapt the optimization of the search engine that you will choose, and their differences can definitely help with the SEO strategy that you have.