On the long run operation of SEO, such as on-page SEO, off-page SEO, and mobile SEO, everyone can agree that technical SEO has been highly significant in business and marketing. Even though it’s a basic concept of SEO, it still holds the same level of intensity when it comes to ranking and web performance.
What is Technical SEO?
Technical SEO is the process of improving and developing the technical aspects of a website to meet the requirements of search engines and to be able to rank efficiently on search engines results page. It does not only stop on that, technical SEO is also a great practice for making website performs fast, easier to crawl, and to be understood by search engines. Technical SEO is a part of on-page SEO, which means that it encompasses in focusing improving the internal of a website in order to rank higher in the competition
Technical SEO is not a uncommon term and almost every marketer and SEO agency know about this. It’s the same thing as how on-page and off-page SEO works- one wrong move, everything is affected especially the user experience and the performance of the website. What made technical SEO distinguishable is that it allows the web owners to assess their website in order to evaluate its responsiveness, navigation, and the overall functionality to serve the customers with outmost service.
Importance of Technical SEO
Google and other search engines value a good, technically optimized websites in order to provide the most relevant search results for the user. It’s not easy to get crawled and indexed by Google and other search engines but if you optimize regularly for technical SEO, it’s easier to divert their attention to you. However, this doesn’t mean that Google and other search engines are lowering their standards in crawling websites. Some of the vital factors are page speed, loading site, navigation, and user experience.
This is a common misconception wherein web owners expect that the moment they publish quality content, it’s going to send them up to the search engine results page but it’s not. In order for a website to rank, it should be a combination of quality content and technically optimized website. By this, improving the technical aspects of your websites can help Google and other search engines to crawl easily and might be rewarded by increasing your ranking on the search results.
Characteristics of Technical SEO
When web owners optimize their websites for technical SEO, these are the things what will happen.
- A website can perform fast. Most of the people are impatient and can easily get displeased with poor services, including how your website performs. In fact, 53% of mobile users will leave if the website performs slow or won’t load under 3 seconds. This is a big loss for you and to prevent this scenario from happening, always technically optimize your website by improving your site structure and navigation. Make sure that the users will have the best time exploring your website- responsive, navigational, and fast-loading.
- Crawlable by search engines. The goal of optimizing the website for technical SEO is for Google and other search engines to understand your website. This means that whatever you published on your website, it should be crawlable and relevant for the users. One great example to manifest is through internal link building structure. By doing such, it would easier to rank on the search engine results page.
- Avoid confusion between quality and duplicated content. There are many duplicated contents nowadays on the internet and it’s hard to face on a situation like this that might affect your relationship with Google and other search engines. There is even a huge chance that your website has duplicated content but through technical SEO, you can easily tell which content is duplicated or not. This is also to avoid Google and other search engines to get confused.
- Fully secured. A website that is technically optimized is a secured website that protects the identity and data of the users. It can be through adding security plugins and HTTPS in making sure that no one can intercept the data between the browser and the site. Google acknowledge secure websites and it can be an advantage to rank higher on search engines.
- No dead links. Unresponsive web pages and slow loading site are both truthfully annoying but what’s more annoying is an empty and dead links. When users click on a link but land on a page that doesn’t even exist, it really is a great loss. Doing technical SEO minimizes and eliminates dead links.