EDGE Grant Singapore 2026: How It Works and What Happens to PSG

Short answer: The EDGE grant is Enterprise Singapore’s business grant, and from 30 September 2026 it is where Singapore businesses apply for the support that used to sit under PSG, EDG and MRA.

• PSG, EDG and MRA all ceased on 29 September 2026.
• Across the scheme: up to 70% support for SMEs and up to 50% for non-SMEs. Enterprise Singapore says support levels differ by activity, so the rate that matters is the one on the activity you apply under.
• Up to S$100,000 in total grant support per company each year, across all activities.
• Up to S$30,000 of that can go to single-function digital solutions, integrated enterprise systems and selected automation activities.
• The activity list went live with the grant: 8 business areas, over 150 activities, and digital marketing is one of them.
• For the Digital Marketing activity: up to 50% support for SMEs (S$5,000) and up to 30% support (S$3,000) for non-SMEs, with the cost of the activity capped at S$10,000.

We rebuilt this guide from Enterprise Singapore’s own EDGE Grant page, EDGE Grant FAQ and the activity page for Digital Marketing, all re-read on 30 September 2026, launch day. Every number below comes off one of those three pages.

The reading around them is ours. Outrankco is an IMDA Pre-Approved Solution vendor, and we took clients through the PSG process for years before this.

What is the EDGE grant?

EDGE streamlines three older schemes into a single grant:

• Enterprise Development Grant (EDG)
• Market Readiness Assistance (MRA)
• Productivity Solutions Grant (PSG)

You start from what you want to do, then apply for that activity. ESG’s examples:

• Improving efficiency
• Expanding into a new market
• Building digital capabilities

The grant covers 8 business areas and over 150 activities. ESG’s EDGE page asks you to start from the business area most relevant to your priorities:

• Automation & Digitalisation
• Business Strategy
• Financial Management
• Innovation
• Internationalisation
• Standards
• Sustainability

Digital marketing sits in the first of those areas, as the Digital Marketing activity under Automation & Digitalisation → Single-function Digital Solutions. That is the one to read if you are funding SEO or SEM work.

How much does the EDGE grant pay, and what are the caps?

Seventy percent is the scheme-wide ceiling for SMEs. ESG says: “Support levels differ by activity. Refer to each activity for more details.” For digital marketing that means:

• Up to 50% support for SMEs (S$5,000).
• Up to 30% support (S$3,000) for non-SMEs.
• The cost of the activity is capped at S$10,000.

What the S$5,000 ceiling means in practice

S$5,000 is the most this activity carries, and it is a ceiling on one activity, not a year of marketing.

In our experience it lands one of two ways, and you want to know which before you apply:

• You scope a focused piece of work to sit inside the cap. Cleanest route, and the one we point most first-time applicants to.
• You treat the support as a contribution to a larger engagement and fund the rest. Fine, as long as nobody on your side expects the grant to cover the programme.

How does the S$30,000 digital sub-cap work?

The S$30,000 isn’t extra money on top. It sits inside the S$100,000 annual cap.

The Digital Marketing activity states: “Support received for all Automation and Digitalisation projects combined will count towards your company’s annual grant cap of S$30,000, within your overall annual grant cap of S$100,000.”

ESG’s Automation & Digitalisation listing publishes an application outcome in 1 week for Single-function Digital Solutions, 4 weeks for Pre-scoped Equipment and 10 weeks for Integrated Enterprise Systems.

Our read: at one week, the application is not the slow part. Deciding what you want built and getting the quotation to match it is. Most businesses budget it the other way round.

What does Enterprise Singapore publish for digital marketing?

For digital marketing specifically. The activity is open to all sectors. ESG describes it as solutions that “help businesses create, execute and optimise online marketing initiatives to effectively promote products and convert customers”. Its page states:

• Up to 50% support for SMEs (S$5,000) and up to 30% support (S$3,000) for non-SMEs.
• “The cost of this activity is capped at S$10,000.”
• “Support received for all Automation and Digitalisation projects combined will count towards your company’s annual grant cap of S$30,000, within your overall annual grant cap of S$100,000.”
• Application outcome in 1 week.
• “Project must be completed within 18 months from date of approval”, and “costs incurred from date of application are covered upon approval”.
• Supported costs: “Software costs (capped at 12 months)”. Non-supported costs “include (but are not limited to)” GST and maintenance costs.
• You submit a vendor quotation and a projection of expected cost savings as a result of the project, for 1 year after project completion. At the end, you submit a photo displaying the software deployed and its unique identifier.
• Pre-approved vendors for this activity come from IMDA: “Visit IMDA SMEs Go Digital to access the list of pre-approved vendors and solutions.”
• “Note: Third-party companies are not permitted to apply for or manage the grant on behalf of the applicant company.”

The Single-function Digital Solutions list holds one digital marketing activity. There is no separate SEO, SEM, Google Ads or paid-search activity on it.

Source: Enterprise Singapore, EDGE Grant: Digital Marketing, EDGE Grant and FAQ: EDGE Grant, retrieved 30 September 2026.

Who can apply for the EDGE grant?

ESG’s baseline:

• A business entity registered in Singapore.
• At least 30% Singaporean and/or Singapore PR ownership.
• Other requirements may apply, depending on the activity.
• Non-SMEs are covered too, at up to 50% support against up to 70% for SMEs.
• Having used the old schemes doesn’t stop you applying. Businesses that have previously applied for or received funding under EDG, MRA or PSG can apply for EDGE.

The Digital Marketing activity adds its own conditions. It asks that the business:

• Is registered and operating in Singapore.
• Has “at least 30% ownership (direct or indirect) by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership”.
• Is not a home-based business.
• Has not started work or made any payment or deposit to a supplier, vendor, or third party prior to application submission.
• Has not previously applied for grant support for this solution.
• Will use or implement the digital solution it purchases or subscribes to in Singapore.

Source: Enterprise Singapore, EDGE Grant and FAQ: EDGE Grant, retrieved 30 September 2026.

What happens to my existing PSG, EDG or MRA application?

EDG, MRA and PSG ceased on 29 September 2026. From 30 September, you apply for business grant support under EDGE.

If you already have an application or project in the pipeline, ESG’s answer in full:

Applications submitted for EDG, MRA, and PSG before 30 September 2026 will continue to be assessed based on the requirements of the relevant scheme. Ongoing projects under these three schemes will not be affected and will be supported until project completion and claim disbursement. After 30 September 2026, no new application will be accepted under these schemes.

For SkillsFuture Enterprise Credit (SFEC)- supported programmes under the abovementioned grant schemes, employers are required to submit the final claims by 30 November 2026. More details on SFEC can be found here. EDGE will not be supportable under SFEC.

Source: Enterprise Singapore, FAQ: EDGE Grant, retrieved 30 September 2026.

EDGE grant vs PSG

Vendors, changes and claims under EDGE

Do I have to use a pre-approved vendor?

It depends on the activity:

• Where an activity has pre-approved vendors, ESG says businesses should choose from that list, because those vendors “have been assessed for their credibility.”
• Where no pre-approved vendor is required, you can engage a vendor of your choice.

For digital marketing it is settled: pre-approved vendors for this activity come from IMDA’s SMEs Go Digital list, and Outrankco is on it.

Can I change my project after I apply?

• Change requests are allowed only for the project end date and the claim due date.
• To change anything else, such as the vendor, you terminate the existing project on the Business Grants Portal (BGP) and submit a new application.

When do I get paid?

EDGE pays on a reimbursement basis. You submit your claim once the activity is completed and full payment has been made.

How do I prepare for an EDGE grant application?

What we see go wrong

Four patterns, in rough order of how often we meet them:

• The grant picks the work. The project gets shaped around what is fundable instead of what the business needs, and the result is thin.
• The quotation is rushed. ESG asks for a vendor quotation and a projection of expected cost savings for 1 year after project completion. Both are easier to write well once scope is settled.
• Work starts too early. The activity requires that no work has started and no payment or deposit has been made before submission. We have seen keen clients trip on a deposit paid a fortnight too soon.
• Nobody owns it. ESG does not permit a third party to apply for or manage the grant on the applicant’s behalf, so someone on your side has to hold it. Pick them before you start.

Here’s the order we work in with clients. Most of it happens before anyone opens the application form:

1. Check the ownership test: registered in Singapore, with at least 30% Singaporean and/or Singapore PR ownership.
2. Decide what you’re trying to achieve, then match it to a business area.
3. Find your activity and note its rate, its cost cap and its processing time.
4. Check the vendor rule for that activity. If it has pre-approved vendors, choose from the list.
5. Lock scope, vendor and dates before you submit.
6. If you have a PSG, EDG or MRA project running, check ESG’s transition answer above.

The order matters. Once you submit, change requests are allowed only for the project end date and the claim due date, so what you decide beforehand is what you live with.

Where Outrankco fits in

Outrankco’s SEO and SEM packages are an IMDA Pre-Approved Solution. The official wording:

SMEs are eligible for up to 50% business grant support for the adoption of DM Outrankco Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

That figure is 50%, not EDGE’s 70% scheme ceiling. For our packages, IMDA sets the support level.

We have been on the pre-approved list through the PSG years and have worked with 150+ clients on SEO and SEM, a good number of them grant-funded.

So we can walk you through the activity’s published conditions and write the quotation that goes with your application. We cannot apply for you: ESG does not permit it, and the company that owns the project should own the submission.

Enterprise Singapore’s Digital Marketing activity carries its own published figures:

• Up to 50% support for SMEs (S$5,000) and up to 30% support (S$3,000) for non-SMEs.
• The cost of the activity is capped at S$10,000.
• Supported costs listed as “Software costs (capped at 12 months)”.

Depending on what you are funding, here is where to read more on our side:

• Organic search: our SEO agency team in Singapore.
• Paid search: our SEM and Google Ads management.
• Package details: the EDGE Grant support for SEO and SEM page.
• Market ranges: how much an SEO agency costs in Singapore.

Frequently asked questions

Not sure the grant fits your plans?

Book a Growth Gap Analysis: a 20-minute walkthrough of your top three growth gaps and what they’re costing you.