User Interface (UI) and User Experience (UX) shouldn’t be taken for granted. These two inherent features will determine your website ranking position in any search engines. Having a good user interface as well as impeccable user experience will indirectly enhance your online visibility in the virtual market. With thousands of other similar business to yours, it will be hard for the potential customers to find your presence online. Even though you are investing in a well-founded SEO company, it will still be useless if you are not aware on the importance of UI and UX.
Google, Bing, Yahoo, and other search engines are using their own set of algorithm factors and it changes from time to time. These search engines can now easily detect low-performing websites, unlike in the past where it was just all about keyword gaming, unreliable backlinks, and overflowing work of non-sense content. The internet during that time was full of useless and unhelpful websites, so now search engines like Google is maximizing their ability to eliminate these unnatural, past behaviours, as well as those underperforming websites.
User Interface (UI) is all about the design of your website, from the smallest feature on the site to the most visible one, and this is where you can measure the interaction of the users on your website. On the other hand, User Experience (UX) is about the service you offered to the customers and how you able to answer their queries and supply their needs. Both works completely important and differently. UI is the first impressionist while UX determines how long they will stay. If ever they have an exceptionally good experience with your website, and you handled their queries well, expect them to recommend your business website to their friends.
SEO, UI and UX should work effectively with one another and should be well-planned because this is one of the contributing factor to boost your SERP ranking.
Proven UI and UX Practices You Need to Do
1. Well-Elaborated UI/UX & SEO Goals
Stick to your SEO planned goals and use UI/UX feedback from the users to change and update your website for better performance
2. Intriguing Meta Tags
Just like making a headline or a title for an article, it should be appealing, and interesting to the readers. A good title is a summary of the whole story and meta tags should be made like one. This is located on the head section of your website that people rely on it whether they are going to click it or not. It encourages your readers to visit your website and as the maker of it, you should be responsible of creating unique, quality contents where meta tags are rooted from. A successful meta tag or title will attract many readers.
3. Image Captioning & Headings (IMG Alt Text)
Slow internet connection will not load any pictures on the website, and that is why image captions and headings are important. Even if the visitor didn’t see the picture, they still know what the picture is all about because of the caption describing the picture. Google’s algorithm will look into this kind of web feature and is vital for SERP ranking as it improves readability. Also, adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.
4. In-Depth & High-Quality Content
Wherever you go, quality content should always be present on SEO. An article that is too short may not present enough information to avid readers. On the other hand, an article that is too long may losses its consistency on the topic. But the top of it all, your published content should contain the targeted keywords to lead the users to your website.
5. User-Friendly Design
Not everyone on the Internet knows how to use search engines. Whatever gadget the user is using, it should be user-friendly, well-designed, clean navigation, and simple directory of features without any ads or popping images.
6. Responsive & Mobile-Friendly
Responsive web design is “characterized by the ability of a web page to automatically conform and adjust to different screen sizes to give a user an optimal experience, regardless of how they choose to access a webpage.”
Statistically speaking, 52.2% of the market share are all coming from mobile users and that is half of the total internet population. That is why, it is such a strategic move to adapt and update your website that can be easily accessible on mobile gadgets with the same overall feature to desktop.
Optimizing your website to a mobile-friendly feature can help you gain actual sales and attract other buyers coming from another websites. See, the competition is still on and if you’re tech-savvy enough, fixing your responsiveness and loading time on your website will lead you to the top.
7. Fast-Loading Webpage
Users get easily annoyed if the loading entering the website or accessing to a certain menu feature will take up to 5-10 seconds and it’s true. As mentioned earlier, UI and UX are very important to provide fast-loading experience for the users. If your website traffic has decreased, maybe there’s a problem on the loading performance and responsiveness of your website and this issue should be taken seriously.
8. Low Bounce Rate
If your readers find your content valuable and reliable, bounce rate will drop as they spend more time on your website compared to other websites they visited. You can take this opportunity to insert internal links and introduce more of your published content to the readers.
9. Essential Backlinks
You should not forget about backlinks. This is an essential factor to improve your SEO performance. Regularly create and post quality content so readers can link it and share it to other platforms.
10. Consistent Quality Content
This is the last thing you need to comply if you’re running a business and want to rank higher than your competitors. It may sound easy to make one, but have you asked these questions after publishing it. Is it informative and interesting enough to hook the readers? Do I need to finish the article or leave it on air so that the readers will come back for more? What should I do if my competitors are also publishing quality content? Well, there’s an answer to all of that and it’s very simple. Just focus on the present, be sympathetic to your customers, and always do your best.
To sum it up, SEO, UI and UX should be prioritized along with quality content. With the ever-changing digital world, you need to be alert, responsive, considerate, and maximize your resources whenever you can.