Click-through rate (CTR) is an advertising metric used to measure the numbers of clicks on an ad, a link or CTA and went on to a landing page of a website. A CTR only measures the number of users who saw your ad and clicked on it. Your website CTR is constantly fluctuating depending on […]
4 Essential Steps To Advance In The Competition
If there’s one thing a business owner should worry about, it is the tough competitions that always presence in today’s market. New businesses being established every day and this add on to the competition. If you’re struggling to rank and outrank your competitors, this discussion might be the one for you. We will talk about […]
15 Social Media Marketing Terms You Need To Know
Investing your time to know and understand all the terms is part of the preparation of running a business. Digital Marketing is an umbrella term that covers Search Engine Optimization, PPC, Social Media Marketing, and Email Marketing. In this article, we will talk about the 15 Social Media Marketing terms you will need to know. […]
6 Email Marketing Terms You Need To Know
To give you a quick boost of email marketing fluency, here are the 6 email marketing terms that you should know. 1. List Segmentation List segmentation works best for emails to create better automation. You can divide your list in terms of industry, age, location, new and returning customers, etc. The list can be used […]
6 Search Engine Marketing Terms You Need To Know
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. In this article, we have listed down the 6 basic Search Engine Marketing terms that you need to know: 1. Search Engine Optimization Search Engine Optimization (SEO) is one of the best digital marketing […]
8 Link Building Strategies For Local SEO
Local SEO may not be as big compared to the usual Search Engine Optimization, but local customers prefer making deals and purchases online near to them. The distinct qualities that local SEO has are the indicators detected by Google. Indicators such as geographic keywords; data provided by phone’s location; “near me” searches and queries. It […]
Choosing A Reliable SEO Services For Your Business
Search Engine Optimization is a complex online marketing strategy and can be confusing to people with limited technical knowledge. However SEO is extremely vital in order to make a brand successful. Choosing the right SEO agency can be tricky and risky sometimes. There are different types of SEO to use for a website, and you […]
4 Snippets Update By Google On SERP
Every online business is obsessed with the innovation and system updates of Google. Since it is the most widely used search engine, different business owners from different sectors are now engaging an SEO agency to help them strategize and keep up with the demands from Google. The Search Engine Results Page is the competition ground […]
SEO, A Long-Term Marketing Investment
Investing in Search Engine Optimization (SEO) may lead you to some doubts and trust issues. New clients fresh in the market usually ask many questions regarding how it will work since they are paying for the service. It’s totally understandable if you’re a client like one. Just like buying essential home products, the packaging speaks […]
6 Tips To Create Enticing Meta Descriptions
If you are integrating SEO into your business, you might probably hear before Meta Description. But do you know how it works? Meta Description is a short snippet of text that summarizes the content of a particular webpage and it is displayed just below the clickable link on the SERPs. It is essential to invest […]