In this article, you’ll learn never-before-seen details on how the search features of Google influence the Click-Through Rate (CTR) search results behavior. This could be the first-ever study made that binds data of actual rankings with data of real clickstream. [Find out more on Outrankco SEO services] Below are the crucial findings included (but are […]

Every time a user searches for an answer or look for a product, the search engines will display thousands of results to that specific keyword used, and your website may not be on the top pages. This is where the competition all began. Businesses will do whatever they can to be in the top position […]

As online businesses continue to grow, the competition in the market immensely becomes more heated than it usually does. Business owners compete to reach the top ranking in SERP and outperform their competitors. Businesses are now adopting technology tools and SEO to create the best strategic digital marketing plan. It is to effectively introduce their […]

What Is Customer Feedback? In definition, customer feedback is the information provided by the customers after experiencing using your product or availing a specific service. The purpose of customer feedback is to acquire and receive information that can be used to assess the quality of the production, operation, and the overall system of the business. […]

As the competition in the marketplace continues to rise, many businesses resort to practicing unethical methods on their websites. This is one of the reasons why other websites can easily rank on search engines and generate web traffic. However, Google will penalize these websites for violating the guidelines. Here are some of the things you […]

Click-through rate (CTR) is an advertising metric used to measure the numbers of clicks on an ad, a link or CTA and went on to a landing page of a website. A CTR only measures the number of users who saw your ad and clicked on it. Your website CTR is constantly fluctuating depending on […]

If there’s one thing a business owner should worry about, it is the tough competitions that always presence in today’s market. New businesses being established every day and this add on to the competition. If you’re struggling to rank and outrank your competitors, this discussion might be the one for you. We will talk about […]

Investing your time to know and understand all the terms is part of the preparation of running a business. Digital Marketing is an umbrella term that covers Search Engine Optimization, PPC, Social Media Marketing, and Email Marketing. In this article, we will talk about the 15 Social Media Marketing terms you will need to know. […]

To give you a quick boost of email marketing fluency, here are the 6 email marketing terms that you should know. 1. List Segmentation List segmentation works best for emails to create better automation. You can divide your list in terms of industry, age, location, new and returning customers, etc. The list can be used […]

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. In this article, we have listed down the 6 basic Search Engine Marketing terms that you need to know: 1. Search Engine Optimization Search Engine Optimization (SEO) is one of the best digital marketing […]