What Is On-Page SEO? On-Page SEO refers to the practice of optimizing the elements and attributes inside of a website. It has a direct impact on the website for it to rank higher on search engines. The elements and attributes refer to title tags, meta descriptions, content, internal links, URLs, and user experience. This is […]

For beginners in this industry, there are some ways that work great for them before stepping into a much larger strategy to improve the website. One of these is the passive link building strategy. Passive doesn’t mean passive income; it means that one can fully manage other significant processes of the website while earning good […]

Aside from increasing your website traffic and sales that are both difficult to achieve, attracting potential customers to increase your website conversion is also one of the most challenging tasks in managing an online business. For the potential customers to discover your online presence, you must rigorously implement strategic practices such as Search Engine Optimization, […]

In SEO, everything can run perfectly for a day, and eventually, new issues and technical hindrances may arise. On a daily basis, a website is vulnerable to hundreds of malware and black-hat SEO attacks, weakening its protection, especially if it has no SSL or a security plugin. In addition, the algorithm update of the search […]

In this article, you’ll learn never-before-seen details on how the search features of Google influence the Click-Through Rate (CTR) search results behavior. This could be the first-ever study made that binds data of actual rankings with data of real clickstream. [Find out more on Outrankco SEO services] Below are the crucial findings included (but are […]

Every time a user searches for an answer or look for a product, the search engines will display thousands of results to that specific keyword used, and your website may not be on the top pages. This is where the competition all began. Businesses will do whatever they can to be in the top position […]

As online businesses continue to grow, the competition in the market immensely becomes more heated than it usually does. Business owners compete to reach the top ranking in SERP and outperform their competitors. Businesses are now adopting technology tools and SEO to create the best strategic digital marketing plan. It is to effectively introduce their […]

What Is Customer Feedback? In definition, customer feedback is the information provided by the customers after experiencing using your product or availing a specific service. The purpose of customer feedback is to acquire and receive information that can be used to assess the quality of the production, operation, and the overall system of the business. […]

As the competition in the marketplace continues to rise, many businesses resort to practicing unethical methods on their websites. This is one of the reasons why other websites can easily rank on search engines and generate web traffic. However, Google will penalize these websites for violating the guidelines. Here are some of the things you […]

Click-through rate (CTR) is an advertising metric used to measure the numbers of clicks on an ad, a link or CTA and went on to a landing page of a website. A CTR only measures the number of users who saw your ad and clicked on it. Your website CTR is constantly fluctuating depending on […]