SEO helps organizations make sure that their website ranks high in search engines for related keywords and phrases. What makes SEO work is having a good keyword to start off and optimize for keywords that you think searchers will most likely search for. It will instantly give relevance to what a searcher wants. In order for your website or article link to be placed right on top of the search results page, try to come up and optimize an effective keyword.
Now that we know what SEO is and how it works, we will focus on the benefits SEO can bring to both small and big businesses. Many brands and businesses have realized the importance to include SEO in their marketing plan, and going for the right type of SEO services is by far one of the best digital and online strategy that they can ever invest in.
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SEO can improve website’s searchability. But what other benefits can they offer to a business? And why is SEO important?
1. People Go On Search Engines For Products And Services
Statistics show that there are over two billion users on the Internet. About 93% are searching for something via the search engines. Every second, 40,000 searches are made, with a total of 3.5 billion searches per day. For this reason, SEO is beneficial to businesses because customers are using search engines every single day, and marketing your business online can bring you more leads that can potentially be converted into customers.
2. SEO Attracts Quality Traffic
People are looking for information and answers to their questions in which your website can provide. SEO is a pull strategy that are able to assist you in pulling all these traffic to your business website. You are well sure that these users who visited will be the one who are interested in your products and services.
3. SEO Traffic Is Convertible
The best thing about online traffic is that you can convert them into becoming your customers and clients. SEO has been proven to be the best conversion rates for most websites. When you are found on Search Engine Results Pages (SERP), you are already part of the percentage of getting possible customers and clients through the conversion of traffic.
4. It Helps Increase Your Business Leads And Sales
In just a couple of months, SEO can make your sales goal achievable and possible. However, for you to do so, you must invest in the best SEO strategy. With a good SEO campaign and partnering up with the best SEO agency, no doubt your business leads will blow your roof up.
5. SEO Is Affordable
One benefit of SEO is that it is organic and free. In general, you will be spending less in advertising and marketing to get in customers. It can be a one-time expense and that will only occur when you hire an SEO agency to work for you, although continuous optimization of your website is preferred in order to maintain a high ranking. You don’t have to pay for ads as well, as long as you have a strong SEO standing on search engines. Compared to paid ads or Pay-Per-Click advertising, SEO is cost-effective in a long run.
6. SEO Give 24/7 Promotion
The Internet does not sleep. It’s working and running 24/7, which makes it an advantage in term of digital marketing. If you continue to optimize your website, you can be sure that the ranking will not disappear. Once you get into a high ranking position, the search engine itself will be the one to promote your business to the internet users, even when you’re sleeping.
7. It Builds Foundation Of Trust And Credibility
Trust and credibility are what make a good user-business relationship. Most people trust Google as a search tool for their inquiries and when they need information. Google is the most used search engine in the world. Being ranked high on Google search engines will determine the amount of trust and credibility the search engines gave you.
8. SEO Is A Long-Term Strategy And Investment
Being ranked in the optimal ranking will take time. In fact, it might take you months to achieve your dream rank. SEO is a long-term strategy that needs keen planning and marketing on your business ventures and goals. It takes time to rank up on higher rankings on SERP and once you are at the top, you rarely go down. The only change that will happen is when there is an increase in competition in the search engines algorithm.
9. It Increases Brand Awareness
Apart from conversions and traffic, SEO help to establish your brand. It makes people aware and informed of your brand and what your business offering. Brand awareness is an important factor as not everyone who visits your website will purchase at their first visit. They may potentially converted to becoming your customers if they are familiar of your brand.
10. SEO Is Measurable And Quantifiable
With the help of SEO, you can easily measure your conversions, its sources and the statistics of how many visits and interaction does your website generate. The progress on your website rankings and traffic is also measurable. With the right SEO tools, you will know which keywords are relevant and valuable to be used for your business.