Link building and SEO have grown tremendously – meaning both factors are always changing, thus creating new opportunities to advance in the competition. The primary goal of these two concepts is to maximize resources without compromising the inbound marketing that is currently on-going. Implementing high-quality links is a part of a strategic campaign to aid in thriving in the competitive stature of the industry.
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Link Building Strategy
In general, link building refers to the practice of acquiring links from other domains to the owner’s website. The link is typically called a hyperlink that search engines use as a foundation for crawling the website to check its credibility and authoritativeness. There are common link building strategies that are all beneficial in improving one’s online visibility, such as content marketing, building useful tools, email outreach, broken link building, and public relations.
Importance of Link Building
Link building is important because it’s one of the primary factors that can affect one’s ranking on search engines and help search engines to crawl the website. With Google algorithms constant change, link building is one of the useful and helpful tactics in SEO as it sends signals to search engines for crawling and content check. So, it would be a prospect that link building can be a direct impact on one’s ranking on search engines.
Nowadays, Google will only focus on the quality of the links, not the quantity- which was the dominant practice of search engines from the past. Google reformed the digital marketing that resulted in an intense competition of quality content and links, which are both highly prerequisite to rank on search engines.
Advanced and Practical Link Building Strategy Tactics
- Outreach – email marketing
The very first step of link building is to outreach people- who are interested in the brand’s product, service, or other offers. In order to reach out to these people, email marketing would be a vital tool in this process. Reaching out to potential customers, including entrepreneurs and personality as they might use the brand as a reference in the future.
The goal of outreach is to introduce the content, niche, and intent to the people who mentioned the keyword ownership and people who linked relevant articles. By this, it’s logical to say that the user is interested to know about the brand’s existence.
Outreach process doesn’t come in handy. It’s safer and more effective to build links organically rather than buying links that could potentially jeopardize one’s ranking.
- Guest blogging – “write for us”
Guest blogging is somehow disconcerted by the users and deeming it as irrelevant nowadays, which is totally the opposite. Guest blogging is the oldest tactic in link building strategy that works effectively in boosting one’s ranking. However, a common mistake in guest blogging is that content creators are more focused on acquiring many websites that accept guest blogging rather than the intention of educating and conveying information to the users.
The purpose of guest blogging is to host content of a relevant website to publish an original, well-written article that delivers the same value. Who would turn down a quality content to be published on their website, for their own benefit?
In doing such, look for websites that are credible and relevant to do guest blogging. Use the keyword, topic + intitle: “write for us” to find websites that are open for guest blogging. All websites of the same niche are always welcome and open to accept guest bloggers even they don’t explicitly state it, to write for them in order to boost their rank on the search engine.
- Broken link building
When beginners heard broken link building, they immediately thought of it as something irrelevant and unnecessary tactic of link building strategy. By definition, broken link building refers to the process of link building where a user will contact a webmaster to fix the link and replace the link with quality information about a brand.
A broken link can be due to various reasons – expired links or links created for a shorter purpose; the content is removed; the website that hosted the link may be shut down, or the host website changes its domain. Regardless of that, broken link building is a great opportunity to introduce quality content or a relevant piece of information that people are more likely interested in.
- Creating linked mentions
Creating linked mentions means that the party mentioning a specific brand is linked to the website of the brand in order to earn backlinks. However, this is credibly rampant in the industry when another website mentions a brand, it happened to be no link on the name of the site, which is a loss of earning backlinks. So, for the next guest blogging or hosting, make sure that the website is capable of linking the brand name for it to be recognized and discovered by the many.
There are some third-party applications that have a unique tracking system to track and monitor the mentions of a brand in the entire industry.
- Reclaim lost links
Links are difficult to build and maintain, so it’s always a must to monitor the condition of the links. However, links are sometimes get lost from the linking page making it impossible to earn traffic. It can be due to two reasons – the link was removed from the webpage, or the linking page didn’t exist at all.
Reclaiming lost links should be prioritized because lost links might be the go-to link for most users to acquire some pieces of information and, if that would happen, it could jeopardize the credibility and authority of the website. On the opposite, it’s also beneficial to reclaim links to create a room for link improvement and SEO and boost ranking on another strategy.
- Paid promotion for linkable assets
Linkable assets are contents that don’t have any links but deserve to have links on it. It can be a tool, calculators, discussions, blog posts, tutorial videos, or infographics. These contents need to have a link because these are the information that the users are usually using and finding in the search engine.
- Platform links
Platform links are links that land on question and answer websites such as Quora and Reddit where gaining links is quite rampant as the users are usually spending more time on this platform scrolling through information and data. These websites have a community with millions of active users and a great platform to engage with the users by posting content or answering questions.
- Content-based link building
Creating content is one of the best ways to generate links from other websites. Rather it’s considered as the most organic way to earn links as users will only click on the content without any presence of a campaign ad. Content-based link building can also mean repurposing content, from written to visual presentations to attract more users.
- Link repositioning
Link repositioning means analyzing the direction of the link to the homepage and connect with the customers that talks about the brand, product, or services.
