Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. In this article, we have listed down the 6 basic Search Engine Marketing terms that you need to know:
1. Search Engine Optimization
Search Engine Optimization (SEO) is one of the best digital marketing strategies, and it is the best way to boost your ranking on search engines organically. SEO comprises of keywords research, producing quality content, and optimizing the overall element of a website. This strategy takes time to achieve desirable results but makes the best out of your business. Some other SEO services include on-page and off-page optimization, acquiring backlinks and local search engine optimization.
2. Pay-Per-Click (PPC)
PPC is a paid ad run by Google that can easily generate results instantly. Unlike Search Engine Optimization, PPC focuses more on creating effective ads. An ad only consists of two short headlines, a description, and the link to your website.
SEO and PPC can work individually. However, together they can skyrocket your business in the digital marketing world.
3. Domain Authority (DA)
This is a term created by Moz, a marketing analytics company. It is a number from 1-100 to determine the domain value of your website. The higher the DA, the better the opportunity to improve your website ranking on search engines.
4. Page Authority (PA)
If there’s DA that ranks your website as a whole, there’s also PA that ranks the content of your webpage. The more pages you have that has a high PA, the better the chance of boosting your overall website ranking.
5. Bounce Rate
Bounce rate is a term used to measure the performance of your website in relation to user’s interaction. When a user lands on your website but leaves immediately, it will cause your website bounce rate to increase. In another word, the user bounces off from your website without having any interaction. Higher bounce rate signify to Google that you content is not relevant to what the users are searching for.
6. Above The Fold
Above the fold is any content that appears right before the user’s eye without them having the need to scroll. Attractive and enticing marketing messages, together with ‘Call To Action’ (CTA) button are usually placed above the fold to gain the visitor’s attention.
