SEO or search engine optimization is a system to develop your website’s visibility on different search engines on the Internet for web visitors through natural or organic sources without using any forms of paid advertising. You can take advantage of this system by understanding how websites are being viewed by an automated web crawler that is dispatched by well-known search engines. Since Chrome is considered to be the most popular browser by most people according to Wikipedia, you can use the following Chrome plugins and extensions when doing your own SEO.
SEOquake is a free SEO Chrome plugin by SEMrush. It offers a massive amount of data that is related to your website. Once installed, you will notice an icon located at the right part of the search bar and a toolbar just below the bookmarks bar. If you click on the icon, an overlay will pop up containing tabs of information about the page that you are presently looking at. The toolbar has the Yahoo index, Google index, Alexa, and Bing index rank for your page including the number of backlinks to your webpage. These indices will show you where your webpage is ranking on every search engine relative to all the other webpages. The backlinks will tell you how famous your page is based on other webpages that are linking to it.
SEOquake can give a full SEO page audit including the page analysis, site compliances, and mobile compliance diagnoses plus tips for improvement. You can see the keyword density of your webpage based on one to four-word phrases from the original text, then download the data or results in CSV format so that it will be analyzed further through an external tool. There are also other printable summary reports that can analyze keywords and phrases on your webpage and that has the number of external and internal links. It will also allow you to configure the certain items you want visible and how you want them to be presented, select theme color, and position the SEO top bar whether placing at the bottom, top, right, or left part.
2. Meta SEO Inspector
This is a simple tool made exclusively for web page developers. It shows what you need to fix to achieve a more flawless and efficient HTML page. An HTML page has a lot of sections as well as subsections, some are not visible to the user like the metadata.
Meta SEO Inspector can also analyze each external and internal link and search for missing information that defines every link. If images exist on the page, this plugin looks for missing attributes that are associated with each one to act in accordance with some HTML standards.
Links play an important role in webpages. A backlink, either external link or internal link, is a link that is placed by another outside site that is linking to your page. If the outside link is coming from a well-established, authoritative, and trustworthy site, then it will be considered as a quality or valuable link by Google. A page that has a few quality links ranks higher than a page that does not. An internal link is linking to another page on the same domain or to the same page itself. A page that contains a lot of internal links from other webpages means to Google that it should be considered as a significant page. When a broken link is clicked, it leads to a page that is not found. If you have a lot of broken links to your page, they will affect SEO since it can reduce page ranking.
This is another free Chrome extension that can check for any broken links on your webpage. Having this tool can help optimize your page since the quality of a certain link can affect SEO page ranking. LinkMiner can give social data and metrics on all the links of your webpages and will let you export the data to an external file for supplementary analysis.
4. Structured Data Testing Tool
Structured Data Testing Tool is a Chrome extension that are commonly used by SEO agencies to test the validity of structured data from a certain page if the web page maintains one. The structured data is compiled information about a website that can be understood by search engines. Google uses structured data to rank a certain page. The details of the structured data differ which depends on the information shared on the Internet. There are structured data schemes for an organization, local business, a rating, a recipe, a video, a breadcrumb, and FAQ, etc. If you want to know more about how to generate and conform to different structured data formats, go to schema.org.
The use of SEO techniques to improve web page ranking needs tech knowledge and skills. If you train on how to use the different Chrome SEO plugins and extensions, you will definitely master what you are aiming for. You will surely reap the fruits of labor once you search for relevant keywords relating to your web pages and you see your page links appear on SERP’s first page.